Industry News

Inrange co-founder Nick Longley joins panel on ‘Advancing Technology in a Traditional Game’ at Golfzon Leadbetter University Virtual Summit

Free session to be held live on October 30 at noon EDT 

(LONDON, England) Inrange® – the industry’s most advanced ball-tracking system that turns driving ranges into exciting environments for practice and entertainment – announces Co-Founder Nick Longley will join a unique panel of experts for a one-hour session on technology’s impact on golf at the 2020 Golfzon Leadbetter University Virtual Summit, held online October 30 at Noon EDT.

The discussion is free to attend and will be broadcast live. Longley will be joined by representatives from Golf Digest, Golfzon and Rapsodo for a conversation on how technology is pushing accepted norms to help grow the game, and how it is better connecting coaches to their students. The two-week summit runs from October 26 – November 7 and features a variety of special programs and speakers, including Nick Faldo, Dave Pelz, Chris Como, David Leadbetter and more. Each live session grants MSR credit to qualified PGA Members. To learn more, or register, please visit here.  

The Inrange® system, which is used at the Leadbetter Golf Academy in Orlando, consists of radar sensors placed in and around a driving range that create a series of interlocking radar fields. Once calibrated, they can determine the origin of each ball (which bay it was hit from), and track its entire flight, no matter how long or short, in real time. The resulting data is relayed either to an in-bay touchscreen or via the cloud to the Inrange® app on the player’s mobile device.

“Participation and interest in golf is booming, and various technological applications like ours ensure that new players have a great first experience with the game, while also helping avid golfers lower their scores,” says Longley, Inrange® Co-Founder and Commercial Director. “Facilities are turning to us to create an ROI generating platform that excites customers and attracts new golfers, by providing a stress-free environment where all can improve and have fun.” 

Easily covering a range of 100 bays or more, Inrange’s sensors can track dozens of balls hit simultaneously, each from a different origin, and provide detailed data on speed, trajectory, path, landing point and more, to within a yard. Unlike competitor’s systems, they are impervious to all ambient conditions such as darkness, rain, mist and audible noise.

Beyond its advanced hardware, the company is focused on providing the best user experience possible through its interactive app and in-bay displays. The goal when developing the system was to provide golf’s newcomers an experience that would leave them hungry for more, while giving serious players a focused way to improve their handicap with every session. This is achieved through a variety of fun games enjoyable for all skill levels.

Facilities using Inrange® report dramatic increases in secondary revenue streams, as patrons naturally want to spend more time at the facility, order more food and beverages and return often with friends. With quick installation and continuous customer service, Inrange® works closely with properties of all shapes and sizes to provide a custom-tailored solution for specific needs and budgets.

The company offers a variety of unique ways for facilities and customers to experience the system. A free-to-download app available through the App Store and Google Play lets users track data and play games on their smartphones at Inrange® facilities either solo or with others. Inrange+® is the ultimate multiplayer experience, where bays are equipped with display monitors and seating, ideal for challenging friends and enjoying a fun day at the range.

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About Inrange Golf
The foundations for Inrange® began in the 90’s, when the engineers who would go on to create the company developed FEKO, a computational electromagnetics code for high-frequency engineering applications (such as radar) that remains a global industry standard, used by everyone from BMW to Boeing to NASA. Over the past two decades they have focused on designing antennas and building ultra-sensitive radio receivers for radio astronomy, culminating in the completion of MeerKAT, the most sensitive radio telescope of its kind in the world. Following a passion for golf and sports in general, the team felt that the driving range experience could be much more than what it was and in 2015 they begin initial work on Inrange®. Today, the company’s solutions are featured in ranges around the world, including some of the most popular destinations in London and the famed David Ledbetter Academy outside of Orlando, FL.

Ryan Parsons
Buffalo Agency