Industry News

Cobra Golf unveils new King Tour Irons with MIM technology – delivering a new level of soft feel and precision-shaping with unmatched consistency throughout the set

Metal Injection Molding (MIM) technology affords highly-intricate shape and design consistency never before seen in club manufacturing

Carlsbad, Calif. (October 20, 2020) – COBRA® Golf, a leader in golf club innovation, unveiled today the new KING TOUR Irons, which expand its KING family of players’ irons.  A tour cavity back shape is manufactured using Metal Injection Molding (MIM) technology to deliver the most precise shaping with incredibly soft feel that better players desire.  Building off the popularity of its KING MIM Wedges, COBRA is applying MIM Technology to a full set of irons for the first time and reinventing the way premium irons are designed and manufactured.      

Cobra King Tour irons

MIM manufacturing produces a more precise finished product utilizing fewer steps and minimal hands-on post-process polishing, unlike traditional forging and casting processes.  Each iron head is created using a mixture of 304 stainless steel metal powder, which is then heated and injected into a mold.  During the sintering process, the metal is heated to a higher temperature than forgings (1340°C vs. 1200°C), resulting in a tighter-aligned grain structure that delivers the highest level of precision and soft feel, rivaling that of carbon steel forgings. The final step is hand-polishing to deliver the perfect satin finish. While many forgings require moderate polishing to remove excess materials, MIM technology requires only subtle polishing to ensure the shape is consistent from set to set.

We’ve used our MIM process over the past two years to deliver softer and more precisely-shaped designs in our wedges,” said Tom Olsavsky, Vice President of R&D for COBRA Golf. “Now, in response to demand from better players and our Tour staffers, seeking the same benefits in a full set of irons, our R&D team delivered the KING TOUR Irons.  These irons are softer than any forged offerings on the market, and like their wedge counterparts, offer better consistency in shaping for more precision shot-making on the course. While soft feel and consistency are important in the short-game, optimizing these attributes throughout an entire iron set will give golfers better performance across a wider range of shot selections.”

In addition to the MIM process, the new KING TOUR Irons incorporate the following technologies that drive precision, forgiveness, and excellent feel in a players cavity back iron:

  • Tungsten Weighting – A tungsten weight in the toe better positions the center of gravity behind the hitting zone to deliver the purest, most precise shots with added stability that keeps the ball on target. 
  • TPU Insert – A thermoplastic polyurethane insert is positioned behind the hitting zone to damp vibrations for a soft and buttery feel at impact.    
  • COBRA CONNECT Technology– The COBRA CONNECT, Powered by Arccos™ system utilizes Smart grips on each iron that sync with the Arccos Caddie app to give users the ability to track their shot data so they can improve faster.  The purchase of each set of KING TOUR Irons includes a 90-day free trial of the Arccos Caddie app. 

The KING TOUR Irons with MIM Technology are available in a 4-PW set make-up in right hand only.  A 3-iron and Gap Wedge complement are available via custom order.  Each KING TOUR Iron is equipped with a steel KBS $-Taper 120 shaft in the golfer’s choice of stiff or regular flex.  In addition, each iron comes with a Cobra Lamkin Crossline Connect grip in Black.  A wide selection of shaft and grip upgrades are also made available through custom order.  The stock steel set retails for $1,299 and will be available beginning October 30, 2020 on cobragolf.com and through COBRA’s entire network of off-course retailers/custom clubfitters.   

For more information on the COBRA KING TOUR Irons with MIM Technology and all of COBRA’s innovative new products for 2020, visit www.cobragolf.com.      

Hi-res images:  https://bit.ly/2SF862U

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.

Media contact:
Rachel Rees
COBRA PUMA GOLF
rachel.rees@cobrapuma.com
cell: 760.710.7434