Industry News

Abu Dhabi City Golf Club upgrades practice facility with Inrange Golf

The club has outfitted 32 bays with the Inrange system, including 14 upper-level stalls fitted with gallery TVs and the company’s multiplayer-focused Inrange+ package

(LONDON, England) Inrange Golf has been selected by the renowned Abu Dhabi City Golf Club to upgrade the facility’s two-tier driving range with its industry-leading ball-tracking system to create the ideal practice and entertainment environment for patrons.

Abu Dhabi City Golf Club practice range

Continuing to build its strong global presence, this is the first Inrange Golf installation in the United Arab Emirates. The Abu Dhabi City Golf Club sought a partner that would help create a boutique entertainment suite to draw players of all skill levels to its premium location. The club has outfitted 32 bays with the Inrange system, including 14 upper-level stalls fitted with gallery TVs and the company’s multiplayer-focused Inrange+ package.

The system consists of radar sensors placed in and around a driving range that create a series of interlocking radar fields. Once calibrated, they can determine the origin of each ball (which bay it was hit from), and track its entire flight, no matter how long or short, in real time. The resulting data is relayed either to an in-bay touchscreen or via the cloud to the Inrange app on the player’s mobile device.

Easily covering a range of 100 bays or more, these sensors can track dozens of balls hit simultaneously, each from a different origin, and provide detailed data on speed, trajectory, path, landing point and more, to within a yard. Unlike competitor’s systems, they are impervious to all ambient conditions such as darkness, rain, mist and audible noise.

“From the first time I tried it, I absolutely loved the Inrange Golf system,” said Rhian Lobo, Abu Dhabi City Golf Club General Manager. “It’s a completely different experience that is addictive and fun, but also helps you concentrate on every shot, similar to how it feels on a real course.”

Inrange was founded by a group of highly respected South African engineers who used their expertise in the world of radar and radio telescopes to develop the most advanced, accurate and reliable tracking system in the world.

Beyond its advanced hardware, the company is focused on providing the best user experience possible through its interactive app and in-bay displays. The goal when developing the system was to provide golf’s newcomers an experience that would leave them hungry for more, while giving serious players a focused way to improve their handicap with every session. This is achieved through a variety of fun games enjoyable for all skill levels.

“Abu Dhabi City Golf Club is one of the top destinations for golf in the region and we’re excited for local players to experience Inrange with their friends and families,” says Nick Longley, Inrange Co-Founder and Commercial Director. “The club turned to us to help create an ROI generating platform that would excite its current customers and draw new players who might not have experience on the course. With Inrange, both novice and advanced golfers find a stress-free environment where they can improve and have fun.” 

Abu Dhabi City Golf Club adds Inrange

Beyond being a source of entertainment and practice for golfers, Inrange allows facilities to capture a new secondary revenue stream, as patrons naturally want to spend more time at the facility, order more food and beverages and return often with friends. With quick installation and continuous customer service, Inrange works closely with properties of all shapes and sizes to provide a custom-tailored solution for specific needs and budgets.

The company offers a variety of unique ways for facilities and customers to experience the system. A free-to-download app available through the App Store and Google Play lets users track data and play games on their smartphones at Inrange facilities either solo or with others. Inrange+ is the ultimate multiplayer experience, where bays are equipped with display monitors and seating, ideal for challenging friends and enjoying a fun day at the range.

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About Inrange Golf
The foundations for Inrange began in the 90’s, when the engineers who would go on to create the company developed FEKO, a computational electromagnetics code for high-frequency engineering applications (such as radar) that remains a global industry standard, used by everyone from BMW to Boeing to NASA. Over the past two decades they have focused on designing antennas and building ultra-sensitive radio receivers for radio astronomy, culminating in the completion of MeerKAT, the most sensitive radio telescope of its kind in the world. Following a passion for golf and sports in general, the team felt that the driving range experience could be much more than what it was and in 2015 they begin initial work on Inrange. Today, the company’s solutions are featured in ranges around the world, including some of the most popular destinations in London and the famed David Ledbetter Academy outside of Orlando, FL.

Ryan Parsons
Buffalo Agency