Industry News

Primland voted 'Best Resort in the U.S. South,' No. 9 nationally by Condé Nast Traveler readers

Luxury hotel earns near perfect score from voters at 99.32 out of 100

MEADOWS OF DAN, VIRGINIA – October 12, 2020 – Primland, the boutique resort pristinely nestled amid 12,000 acres and home to the acclaimed Highland Golf Course, has garnered distinction as one of the world’s top hospitality venues through the Conde Nast Traveler Readers’ Choice Awards 2020.

Fall colors on The Highland Course at Primland
Fall colors on The Highland Course at Primland

Labeled one of America’s "enduring gems," Primland was voted the No. 1 resort in the South and No. 9 in America. This was the 33rd Readers' Choice Awards to be conducted by the iconic travel brand. The results are posted online at www.cntraveler.com and will be featured in the magazine's November issue, which will be published later this month.

"Being voted in the top 10 nationally and the best resort in the South by Condé Nast Traveler readers is a humbling honor, and we're thrilled that Primland has earned these accolades," said Steve Helms, Primland Vice President. "Our mission is to provide an exceptional resort experience for our guests, through our amenities, activities, and care.”

Located in southwestern Virginia in the Blue Ridge Mountains, Primland centers around its vast acreage and first-class outdoor activities, such as golf, hunting, fly fishing, hiking, biking, RTV trail riding, shooting, archery, water sports, and more. Its luxurious indoor setting and options are renowned as well, thanks to its regional cuisine, full-service spa, deep space star gazing in the Observatory, and distinctive lodging.

Primland earned the No. 1 ranking with a near-perfect score of 99.32 out of 100. This year's survey drew nominations from more than 715,000 people, who provided input on a plethora of hotels and destinations globally.

According to www.cntraveler.com, "Our 33rd Readers’ Choice Awards represent the first time that you, the voters, made your picks when almost no one was traveling. So the names in this year’s edition are the ones that brought you comfort, that you still connected with long afterward, that got you through the months without travel.

“These are the enduring gems that can withstand the test of time and the vicissitudes of circumstances. So while it is always an honor to be on this list, in this strangest of years it is a special honor, indeed. Many readers have told us that when we emerge from this pandemic, they want to turn their attention to the classics, whether that means personal favorites or places they know have brought joy to others."

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ABOUT PRIMLAND
Primland (Primland.com) resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature’s masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing ATV trails. Feel child-like wonder while star gazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing award-winning trophy golf courses. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes. For more information about Primland, visit Primland.com, or call 866.960.7746.

MEDIA CONTACTS
Dan Shepherd, danshepherdpr@gmail.com, 703.403.5317
Gary Trask, garydspr@gmail.com, 978-228-0314