Industry News

ForeUP and Tagmarshal forge integration partnership to create added value

Tagmarshal’s optimization technology enhances the player experience and generates revenues

foreUP, a leader in golf tee sheet solutions and Tagmarshal, the global leader in golf course intelligence and field flow optimization, have joined together in a new integration partnership designed to create added value to foreUP’s offerings.

Tagmarshal’s optimization technology, that enhances the player experience and generates revenues, has collected over 1 billion data-points by tracking and improving more than 12 million rounds of golf. It adds value to 30 of the Top 100 US courses and over 300 other courses from mid-level to major hosts, globally. The company has integrated with more than 20 innovative golf technology businesses including Tee Sheet providers foreUP Golf Software and ForeTees, in addition to prominent software solution firms such as Club Essentials, EZLinks, Jonas, GolfWeather and recently, single rider manufacturer, Caruca Golf.

“We see the power and business impact of data across hundreds of clubs. Integrations allow us to harness this power further, creating exponential opportunities for optimization and growth for our course owners and managers,” said Craig Kleu, Tagmarshal COO and Co-Founder. He added, “Integration, particularly with our Tee Sheet providers, streamlines processes and unlocks further analysis and performance improvements to optimize yield management and unlock revenue.”

“We are thrilled to partner with Tagmarshal and integrate our technologies, and excited for the possibilities it will give the courses using our software,” said Amy LaVange, foreUP Golf Software.

The integration of data provides Daily Fee courses with additional depth to their data, allowing for further analysis and improvement of course performance, as well as the tracking and enhancement of player experiences – which have a positive impact on both new and returning players.

For Private courses, the professional staff is able to further build on these benefits by using the data to afford members exceptional levels of personalized service thereby creating memorable member experiences.

For both categories of facilities, operators know who is playing and exactly where they are on the course enabling staff to personalize their service based on players preferences. This translates into, for example, beverage carts and the halfway house staff being aware of the group approaching, knowing who is in the group, as well as catering to their food and beverage preferences. This builds loyalty among club members, as well as first-time guests at daily fee courses.

The data integration enables courses to build full player profiles providing for better management and compliance of players when it comes to pace and flow of play as well as cart path compliance.

Tagmarshal’s data helps its course partners to manage player preferences more effectively when it comes to allocating tee times. For instance, assigning confirmed faster players to morning tee times, and placing players with a slower pace profile to afternoon tee times, which improves the overall experience.

The integration adds long-term value to any course as it maximizes opportunities for on-course optimization. Integrations are not limited to tee-sheet integration with Tagmarshal partner GolfWeather.com adding live and historic weather information to allow for better data contexts in Tagmarshal’s analytics. Tagmarshal’s APIs and platform nature allow for integration with a broad spread of technology platforms.

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For further information and a live demo on how to unlock the power and potential of optimization, visit www.tagmarshal.com or email us at contact@tagmarshal.com. Tagmarshal, optimization technology that enhances the player experience and generates revenue.