Industry News

PrideSports’ replaceable spikes used by winner of Dubai Duty Free Irish Open

29-year-old American relied on Zarma Tour replaceable spikes from Champ in his Nike Zoom Victory Tour shoes

BRENTWOOD, Tenn., September 29, 2020 – The MacNeill Pride Group confirms the winner of the European Tour’s Dubai Duty Free Irish Open, contested this past weekend at Galgorm Spa & Golf Resort in Northern Ireland, relied on Zarma Tour replaceable spikes from Champ® in his Nike Zoom Victory Tour shoes.

The 29-year-old American carded three rounds in the 60s and eventually won by a two-stroke margin. This was his ninth professional victory and second on the European Tour in 2020, as he captured the Estrella Damm N.A. Andalucía Masters earlier this month.

The Zarma Tour model features six flexible anti-clogging legs and offers excellent traction, durability and a comfortable walking feel, while minimizing marks on the course. The patented “C” visible wear indicator turns solid when a spike needs to be replaced.

“At the highest levels of the game, players are incredibly discerning about their equipment and our replaceable spikes offer an incredibly stable platform to help optimize performance,” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group.

Replacement Softspikes® and Champ® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour®and Stinger®cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado®and Stealth®cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.

PrideSports logo

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia,PrideSportsprovides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System®(PTS) and Zarma Fly Tee®.

Media contact:
Lauren Haber
Verde Brand Communications
lauren@verdepr.com
412.780.5000