Industry News

Honma unveils TR21X irons, TR21 fairways and hybrids to complete the TR family of products

The TR line, which is targeted at competitive to mid-handicap golfers, is a full family of clubs that players can trust from the tee or approaching the green

CARLSBAD, CALIFORNIA – For the past several months, Honma has been turning heads and gaining share in golfers’ bags with its premium-performance TR20 drivers and irons. Now, the ongoing collaboration between its Japanese and U.S. development efforts is pleased to launch four new products with exceptional performance to round out the TR family TR21X Irons, the TR21 FTi “BIG-LB” Fairway Metal, TR21 F Fairways and TR21 H Hybrids. Targeted at competitive to mid-handicap golfers, the TR line is a full family of clubs that players can trust from the tee or approaching the green.

Honma TR21 3-wood

The new TR21 designs combine 60 years of expert Japanese craftsmanship with the cutting-edge construction and performance-forward thinking expected in the North American market. Honma’s TR21 and TR20 products combine in perfect harmony the things that premium performance golfers want—beautifully-crafted looks, great sound, solid feel, fast ball speed and playability that makes the game easier and more enjoyable.

“With these exceptional new TR21 products completing our TR family, Honma offers more ways for golfers to experience our unique brand,” says Chris McGinley GM of North America. “Japanese brands are world-renowned for making forged irons preferred by discerning golfers. Honma delivers that special look-feel-performance combination across metalwoods, modern multi-material players distance irons and traditional solid forgings. If you are looking for something different yet pleasingly familiar, you owe it to yourself to give Honma TR a look.”

NEXT-GENERATION PLAYERS DISTANCE IRONS
Honma gained attention when its T//World TW-X irons were named MyGolfSpy.com’s “Most Wanted Players Distance” Iron earlier this year. Now the venerable brand has taken the playable players distance concept to new heights. Golfers seeking high launch, long carry distance and spin control have a beautifully-crafted option in the new TR21X iron with a back design styled after the tour-validated TR20B and internal construction that produces exceptional ball flight.

“The distance iron category is the fastest growing iron segment and the TR21X makes a bold statement of looks, sound, feel and flight that will bring a lot of confidence to players who put this full set in play,” says Mark Myrhum Director of Global Product. “Golfers can also take advantage of the exceptional long- and mid-iron playability and combine it with Honma’s high-performance TR20P, V or B irons.”

Shaped like a beautiful blade iron with a slightly longer confidence-building shape, the hollow design has a heavy internal tungsten bar low in the club head which allows Honma’s team to move the TR21X’s center of gravity as deep and low as possible. The design increases launch and improves the club’s MOI for higher initial launch with less twisting on off-center hits. The TR21X’s high-strength steel, thin, fast L-Cup design, increases speed while the injected foam inside the hollow body construction optimizes its feel and acoustics.

The tungsten bar gets heavier as the club’s lofts increase: 42-gram weights in the 2, 3 and 4 irons, 50 grams in the 5, 6 and 7 irons and 73 grams in the 8, 9, 10 and 11 irons. This amount of tungsten provides tremendous stability and solid feel. The TR21X iron features the strongest lofts in the TR line, which work ideally with the high-launch, high-MOI design of this forgiving distance iron.

Honma TR21 Big LB 3-wood

TR21 FTi BIG-LB FAIRWAY BRINGS THE SPEED
For power and accuracy off the tee or from the fairway, the new TR21 FTi BIG-LB Fairway is built with today’s most advanced technology and a nod to Honma’s innovative “BIG-LB” products of the past (including the original hollow, resin filled super-sized persimmon driver with an ultra-heavy sole plate).

For TR21 FTi Honma’s current development team used a multi-material design with a thin-walled titanium body and heavy steel sole plate to push the limit on low CG and give players a distance-oriented #3 fairway metal with low spin, fast ball speed and high-MOI forgiveness. The thin-walled body made from 6-4 titanium provides reduced crown weight, optimum face compliance and increased COR-delivering distance. The titanium body wraps into the sole behind the face to include a slot which provides speed on lower-face impacts when hitting off the turf.

Honma engineers brazed a substantially-heavy SUS630 stainless-steel sole to the bottom of the club to lower CG and produce higher launch. The steel sole, developed in Japan by one of Honma’s experienced Takumi, accounts for nearly half of the entire weight of the clubhead. A 12-gram tungsten weight located in the center rear portion of the sole promotes high-launch and high-MOI while helping supply the club’s signature “low balance.” The sole weight is interchangeable and the club features Honma’s innovative non-rotating hosel to provide loft and lie adjustment as well as maintaining the proper shaft spine position, regardless of the setting. Golfers can order the 14-degree TR21 FTi with a 50-, 60-, or 70-gram Honma Made-in-Japan Sakata VIZARD shaft.

“The beautiful large profile with easy launch, penetrating trajectory and long distance is designed to inspire the confidence that players need in their longest fairway club,” McGinley says. “This modern version of the legendary BIG-LB performs brilliantly and will certainly be a much talked about addition to the TR line.”

Honma TR21 hybrid

TR21 F FAIRWAYS AND TR21 H HYBRIDS BRING IMPECCABLE LOOKS AND SHOT CONTROL
The first thing golfers will notice about TR21 F and TR21 H is their compact and classic profile. Designed for golfers who want a narrow-bodied fairway and hybrid with crisp turf interaction, shot making and trajectory control. Akin to a beautiful forged blade iron, these elegant new fairway clubs provide exceptional performance and modern adjustability in a size, look and shape that many equipment companies seem to have forgotten.

The TR21 F Fairways feature an SUS630 steel body and an ultra-thin, high-strength steel face to deliver maximum ball speed. Two adjustable sole weights allow the player to set them up for higher launch, or a more penetrating low-spin trajectory. The two sole weights combined with the smaller profile and shallow face provide exceptional feel and speed through the turf.

TR21 F fairways come in 15-, 16.5-, 18- and 21-degree lofts with high-performance Honma Made-in-Japan Sakata VIZARD shafts in 50-, 60-, 70-gram options. Honma’s patented non-rotating hosel system allows loft and lie to be adjusted +/- 1 degree while keeping the shaft spine optimized.

TR21 H Hybrids feature a beautifully simple, compact profile that inspires confidence to hit long approach shots close to the pin. Designed for crisp turf interaction to mimic the feel and flight of a well struck iron shot, TR21 H will help golfers hit more greens from a variety of distances and lies. An SUS630 body and thin high-strength steel face with variable-thickness design delivers hot ball speed while a centrally-located sole weight optimizes the CG for solid feel.

TR21 H is available in 18-, 21- and 24-degree lofts with high-performance Honma Made-in-Japan Sakata VIZARD shafts in 65-, 75-gram options. Honma’s patented non-rotating hosel system allows loft and lie to be adjusted +/- 1 degree while keeping the shaft spine optimized.

“The TR21 F Fairways and TR21 H Hybrids inspire serious shot-making and back it up with excellent speed off the club face and desirable ball flight control,” says Myrhum. “All golfers, but particularly those looking for a compact shape that suits their eye, will appreciate the artful craftsmanship of TR21 F fairways and TR21 H hybrids.”

The TR21 additions to Honma’s TR family of clubs continues to take Honma into its next generation of innovation and supremely-crafted performance. Detailed custom fitting appointments are available at fixed-location Honma Experiences and through Honma Mobile Experiences found in multiple markets across North America.

Honma TR21X iron

Find a Honma fitter near you to try the new TR21 clubs now, available at retail locations 11/1/20.

PRICING:
TR21X Irons: $188 per club NSPro 95 NEO steel, $212 with Made-in-Japan Sakata VIZARD shafts
TR21 FTi 3-Fairway Metal: $329 with Made-in-Japan Sakata VIZARD shafts
TR21 F Fairways: $299 with Made-in-Japan Sakata VIZARD shafts
TR21 H Hybrids: $249 with Made-in-Japan Sakata VIZARD shafts

For more information about Honma Golf visit: https://us.honmagolf.com.

Honma Golf logo

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and superior quality shafts designed and built by master craftsman to perform together holistically. Renowned for creating the world’s highest-quality and most beautiful golf clubs, Honma offers a full line of equipment including balls, apparel and accessories to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned super-premium BERES series (with 2-Star drivers starting at $850 up to the unequaled and jewelry-laden 5-Star) and the premium performance T//World line, which includes the new Tour-inspired TR20 series and game improvement XP- 1 line.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide. To learn more, visitwww.HonmaGolf.com.

MEDIA CONTACTS:
Honma Golf
Brad Holder
Honma Golf, Vice President Marketing
(760) 579-8280
bradholder@honmagolf.com

Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com