Industry News

MacNeill Pride Group partners with Buffalo Groupe to drive public relations program for PrideSports and ORCA Coolers

PrideSports' products include Softspikes and Champ cleats

(BRENTWOOD, Tenn.)MacNeill Pride Group has selected Buffalo Groupe (Buffalo) to lead public relations in promoting its PrideSports and ORCA Coolers brands.

PrideSports logo

PrideSports® is the world’s largest manufacturer and marketer of sport and industrial traction elements, including cleats, studs and spikes. The company has supplied Softspikes® and Champ® traction components to consumers for more than 70 years. Acquired by the MacNeill Pride Group earlier this year, ORCA was created by outdoor enthusiasts, for outdoor enthusiasts, with the goal of creating an American-made cooler that would beat any comparable product on the market. In addition to hard-sided options, ORCA has a full soft-sided line, as well as stainless steel drinkware.

Buffalo will turnkey a strategic public relations campaign to publicize the aforementioned brands in consumer and trade media across North America. This includes promoting company storylines, products and partnerships.

“We are very proud of the fact that PrideSports and ORCA products are the absolute best in their respective categories, delivering unparalleled performance and function to the consumer,” John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group. “Buffalo’s strong reputation in the sports and lifestyle industries, combined with their results-driven approach excites us as we look forward to sharing our world-class products with customers from all walks of life.”

“PrideSports is renowned for developing traction solutions trusted by the top footwear brands in the world, across virtually all sports, while ORCA has shaken-up the cooler and drinkware industries with leading-edge functionality, styling and customization,” says Glenn Gray, Senior Vice President at Buffalo Groupe. “By leveraging the company’s stellar reputation and dedication to innovation across all divisions, we are excited to further promote PrideSports and ORCA to even broader audiences.”

Headquartered in Brentwood, TN with offices across the U.S., Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

ORCA logo

Founded in 2012, ORCA stands for Outdoor Recreation Company of America. It offers a larger cooler selection than any of its competitors and guarantees every one for life. U.S. custom personalization business allows for individuals/companies of any size to personalize coolers or drinkware with text, or full color corporate logos. In addition, ORCA supplies licensed coolers and drinkware for most major sports leagues and colleges/universities across the country, enabling fans everywhere to support their favorite team. Perfect for hunting, fishing, tailgaiting, beach days or anything inbetween, ORCA lives by a single motto, make every moment cool.

For media inquries or questions related to PrideSports, please contact Bill Feidler at bfeidler@buffalo.agency and for ORCA, please contact Lauren Haber at lauren@verdepr.com.

To learn more, visit www.pridesports.com or www.orcacoolers.com.

MacNeill Pride Group logo

About MacNeill Pride Group
Headquartered in Brentwood, TN with offices across America, Europe and Asia. MacNeill Pride Group, a portfolio company of middle-market private equity firm Centre Partners, helps provide traction elements and retention systems to athletic footwear manufacturers around the globe as well as providing its CHAMP and Softspikes branded products to retail channels worldwide. These brands maintain a preeminent position within the golf, soccer, baseball, football, track & field and many other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®. More information can be found at www.macneill-pride.com.

Buffalo Groupe logo

About Buffalo Groupe
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. Buffalo Groupe achieves this vision with its industry leading companies, Buffalo Agency, Rawle Murdy and 54 Brands, in addition to the Buffalo Media Network which encompasses Morning Read, Where to Golf Next and The Equipment Insider. Together they build on Buffalo Groupe’s foundational philosophy to connect brands and lifestyle audiences with content that drives action.
More information: Buffalo Groupe, 703.761.1444.