Industry News

Honma’s TR20B irons appeal to skilled players seeking next-level precision, feel and feedback

The TR20B line, formerly available only to professionals, is available to the consumer market, Honma announces

CARLSBAD, CALIFORNIA – Honma, one of golf’s most prestigious and enduring equipment brands, proudly announces one of its most anticipated iron sets, the TR20B, is now available to the consumer market. Once only accessible to professionals, TR20B is designed for accomplished golfers who prefer the sleek look and precision responsiveness of a blade iron and appreciate expert craftsmanship.

As other driver and iron models in Honma’s TR20 (“Tour Release 2020”) line, like the TR20V and TR20P iron sets, which satisfy the players, and players distance market, continue to turn heads in the North American market, the TR20B brings better players an exciting option that delivers consistent performance and unsurpassed feel and feedback on every shot.

Honma TR20B irons
Honma TR20B irons

The TR20B irons, forged with S20C construction for exceptional feel, features a stunning pyramid-shaped muscle back design that honors Honma’s deep roots in providing golfers beautifully-crafted performance with hand-shaped profiles and tour-level performance. Honma’s experienced Takumi combine traditional blade shapes with a modern topline and sole proportions, and high-performance back designs.

“It’s important that Honma delivers a purpose-built iron design that both fits and excites players within every skill set. With the TR20B, skilled players who rely on accuracy and true feel now have more than just another boring blade. The TR20B brings inspiration every time you pull it out of your bag or set it on the ground. It’s a thing of beauty as well as top-end performance,” said Honma’s General Manager Chris McGinley.

On the ground, the TR20B irons showcase a player-preferred profile with progressive blade length from the short irons to long for a clean, confident appearance. To encourage precise turf interaction and consistent impact on any slope angle, these irons are designed with progressive bounce specs so there is less bounce in the long irons and ample bounce when needed in the shorter irons.

By positioning the TR20B’s center of gravity (CG) location closer to the face center, there is significantly less energy loss at the impact and golfers benefit from the improved precision, forgiveness and playability as well as the ultimate in trajectory control and shot-shaping.

For golfers who like the versatility of a combination set, the TR20B irons can be easily blended with TR20V or TR20P long irons for shot control and forgiveness. Both the TR20P and V irons showcase modern player-preferred profiles with sleek lines and shaping and are built to be fast and forgiving so that golfers can achieve desirable distance and accuracy – even on misses.

“The pyramid design on the back of the TR20B honors beautifully-crafted Honma iron designs from the past, both aesthetically and in the way that our Takumi can control the club's center of gravity by adjusting the height of pyramid shape and, thereby, the amount and location of that section's mass on the muscleback configuration,” said Mark Myrhum, Director of Global Products.

Honma TR20B irons are standard with Nippon Modus3 120 S shafts, ($188.00/club), and are now available in stores and online as well as by appointment at a Honma Mobile Experience custom fitter. The counter taper grip reduces tension in the lower hand while sporting a new soft-feeling compound.

For more information about Honma Golf visit: https://us.honmagolf.com.

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About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR20 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit www.HonmaGolf.com.

MEDIA CONTACTS:
Honma Golf
Brad Holder
Honma Golf, Vice President Marketing
(760) 579-8280
bradholder@honmagolf.com

Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com