Industry News

Imperial announces 2021 collection

Manufacturer features headwear, T-shirts and accessories

BOURBON, MO - Imperial Headwear, the #1 headwear brand for Private and Resort golf facilities as reported by the Association of Golf Merchandisers (AGM) in the Member Survey the last four consecutive years, announced the launch of its 2021 Collection of headwear, T-shirts and accessories.

To view a digital version of Imperial’s 2021 Collection, please click here.

Imperial 2021 catalog cover

The new product catalog debuted for Imperial sales representatives last week, and an impressive range of new headwear, custom logo lifestyle products, and innovative decoration techniques were unveiled.
"Imperial is becoming more than just a headwear brand for my retail business," said Bob Ford, Head Golf Professional and General Manager at Seminole Golf Club in Juno Beach, Florida. "They are now providing quality products, such as T-shirts and neck gaiters in addition to their amazing headwear line, that sell through at great margins."

The 2021 Collection from Imperial continues to build on the brand’s growing selection of headwear and lifestyle accessories. Overall, 28 new products were added to the line this year, in addition to dozens of new color options for their best sellers.

Perhaps the most exciting announcement from Imperial is an immediate addition of a brand new “Micro Patch” to the Company’s low minimum, quick-turnaround, domestic decoration program. The “Micro Patch” is a small, free form embroidered applique applied with heat that cleanly delivers a tremendous amount of logo detail in tiny space. The new decoration represents an array of beautiful custom logo applications, and it looks amazing on cotton hats as well as performance styles.

"Imperial continues to impress me with its innovative custom logo options," said Scott Kirkwood, Director of Golf at Ocean Reef Club in Key Largo, Florida. "Their new 'Micro Patch' is the best new decoration technique I have seen in years from any headwear company."
Other notable highlights of Imperial’s 2021 offering include:

Imperial Leather Patch and Mile High Fit

Mile High Fit
The new ‘Mile High Fit’ from Imperial is a completely new headwear silhouette that is stylishly deeper and more structured than anything else in the current line. This modern look is offered in three new caps: The Bronson (S1300), The Humblebrag (S1301), and The Kathmandu (S1302).

Imperial neck gaiters

Neck Gaiters
A new product category, multi-use custom neck gaiters, are now offered by Imperial in a brand new import program available for immediate ordering. Made from lightweight performance fabric, these multi-use neck gaiters are moisture wicking and UPF 50+. They come in a choice of solid color with one custom heat seal logo, or a step-and-repeat all over sublimated pattern also with one heat sealed logo. The gaiters also ship in a polybag with header cards for convenient retail display.

Imperial Transfusion hooded tee

Transfusion Long Sleeve Hooded T-shirt
Imperial’s buttery soft ‘Transfusion’ tri-blend T-shirt fabric has been a best seller for several seasons, and now it is available in a long sleeve hooded version. The unisex garment comes in XS through XXL and is offered exclusively with direct to garment custom prints.

Laser Etched Faux Leather Patches
A new laser etched faux leather patch was launched for at once ordering. The leather patches can be laser etched and are also available in custom shapes as well as letters and numbers.

Imperial reflective patch

Reflective Patches
Stylish and sporty, the new reflective patch is now available through Imperial’s Empire Program. It looks great on many of the new performance styles launching this coming
season, including the ‘Imperial IMP5’ style with reflective print pattern side panels.

Imperial Hat Caddie

Hat Caddie
Imperial recently unveiled an all new travel-friendly ‘Carry Collection’. The newest addition to that collection is a lightweight, hard shell ‘Hat Caddie’ that is designed to protect and store approximately six of your favorite Imperial caps and visors. The carry case is offered with one custom 3D Insignia logo on the front.

“Each season we strive to develop next level retail solutions for our customers,” said David Shaffer, Vice President of Sales and Marketing at Imperial. “Imperial’s new catalog represents months of hard work, creativity and commitment from our entire team. To be able to bring to market the amount of newness there is in our 2021 product line is nothing short of remarkable.”

Imperial headwear logo

About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 97 of the Top 100 and over 70% of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four consecutive years.

Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel
with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

For further information please visit Imperialsports.com or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at
facebook.com/Imperial.

Contact:
Tori Venti
Marketing Coordinator
Imperial Headwear
tventi@paifashion.com