Industry News

PGA Golf Exhibitions introduces PGA Show Connects, interactive virtual community

Twice monthly webinars, beginning July 28, along with the virtual PGA Show Connects Summit on Aug. 18, are free to golf industry professionals

NORWALK, Conn. (July 15, 2020) – PGA Golf Exhibitions announced today the launch of PGA Show Connects, a year-round, interactive virtual community designed to engage PGA Show attendees and exhibitors by offering live and on-demand access to premium golf industry content, digital business sourcing and professional networking programs.

The announcement also includes the release of a twice monthly webinar series beginning July 28, and an extensive PGA Show Connects Virtual Summit on Aug. 18.

“While we look forward to the day when it is safe to meet again in person, we are dedicated to delivering the resources, meaningful connections and innovative solutions to help move our industry forward right now,” said PGA Golf Exhibitions Event Vice President Marc Simon. “In partnership with the PGA of America, we are offering a number of free virtual and digital options to complement in-person events and help to immediately connect and re-engage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”

“Together, we can embrace innovation through change and have the opportunity to emerge stronger and better connected than ever,” says Simon.

The PGA Show Connects platform will offer industry access to:

· Educational Webinars - Live and on-demand webinars featuring direct connections to expert presenters and live polling and analytics.

· Exhibitor Marketplace & Appointment Scheduler - Engaging content platform for exhibitors and brands to tell their story and foster direct connections between supplier and buyers.

· Industry Engagement Hub - Virtual library of upcoming and on-demand webinars paired with multimedia content from industry associations, thought-leaders and participating brands.

The PGA Show Connects webinar series will provide free access to live and on-demand education and insights from industry leaders to stay ahead of the curve and be successful during challenging COVID-19 times. Participants will be able to connect directly to webinar speakers with question and answer sessions and real-time polling, accessible on any browser and any device. PGA Professionals actively participating in PGA Show Connects webinars will be able to receive MSR Education Credits. Full details and complimentary industry registration available at PGA Show Connects.

PGA Show Connects Webinar Series:

(Schedule as of 7/15/20)

· July 28, 2020 Managing Your Inventory So It Doesn’t Manage You
Presented by Management One and the Association of Golf Merchandisers, featuring Paul Erickson (2 p.m. ET)

· Aug. 6, 2020 Operational Success – Empowered by Technology
Presented by TAGMARSHAL (2 p.m. ET)

· Aug. 18, 2020 PGA Show Connects Virtual Summit
o PGA of America Welcome and Industry Update
o Keynote – Looking Forward, Golf and Travel Barometer
o Delivering What Customers Really Want
o Creative Retail Strategies during a Challenging Time
o Virtual Fashion Show & Networking Event

· Sept. 1, 2020 Customer-Centric Experiences,
featuring PGA Life Member Cary Cavitt, PGA

· Sept. 16, 2020 Using Technology to Create a New Experience, Engage Members, and

Reach a New Audience

Presented by Toptracer and featuring Toptracer President Ben Sharpe with panel guests from The Club at Ibis Director of Golf Ben Bauer, PGA; Erin Hills Head Professional Jim Lombardo, PGA; and CBIGG Management Vice President of Operations Dale Folmar. Moderated by television broadcaster, radio host, author, and Brian Crowell, PGA.

· Oct. 1, 2020 How to Develop and Grow a Virtual Lesson Business,
featuring Todd Sones, PGA

About PGA Golf Exhibitions
PGA Golf Exhibitions, a division of Reed Exhibitions, organizes the PGA Merchandise Show in partnership with the PGA of America. Since 1954, the PGA Show has grown to annually welcome some 1,000 golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The 68th edition of the PGA Merchandise Show is scheduled for Jan. 26-29, 2021, in Orlando. Learn more at www.PGAShow.com.
In the summer of 2020, PGA Golf Exhibitions introduced PGA Show Connects, a year-round, interactive virtual community designed to complement in-person events and engage PGA Show attendees and exhibitors by offering live and on-demand access to premium content, digital business sourcing and professional networking programs. Learn more at www.pgashow21.com/PGAShowConnects.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 29,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

About Reed Exhibitions
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants. Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. Learn more at www.reedexhibitions.com.

Media contacts:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662–3855, smajor@reedexpo.com

PGA Worldwide Golf Exhibitions/Exhibitor: Greg Scott, (203) 840-5399, gscott@reedexpo.com

PGA of America/Media: Michael Abramowitz, (561) 624-8458, mabramowitz@pgahq.com