Industry News

Golf Advisor makes major strides in 2020, highlighted by increases in all key user metrics, all-time traffic records in May and June

Milestones highlight rapid growth for the No. 1 review website for the traveling golfer

As nation’s top golf resorts begin to re-open, Golf Advisor Travel creates new menu of travel packages to fit any taste

ORLANDO, Fla. (July 9, 2020) – Rapid growth in 2020 for GOLF Advisor – the leading online destination for the traveling golfer – has resulted in a number of milestones for the website across all key user metrics, including record months in both May and June.

On the heels of a record-breaking May – when for the first time monthly unique visitors to GOLF Advisor surpassed 1 million (1.2 million) – June traffic totaled 1.3 million unique visitors, up six percent over May and 46 percent year over year. Page views reached 2.4 million and visits finished at 1.6 million, which represented year-over-year increases of 42 percent and 45 percent, respectively.

Despite golf’s lockdown of more than two months in select markets due to COVID-19, the 23,260 golf course reviews garnered by GOLF Advisor in June surpassed the previous monthly record achieved in July 2014 (19,865) by 17 percent. GOLF Advisor now features more than 1 million golf course reviews written by nearly 500,000 unique golfers.

“What we’ve seen from our audience this spring and into early summer is that interest in playing golf during the COVID-19 pandemic is sky high,” said GOLF Advisor Senior Managing Editor Brandon Tucker. “Golf course operators and technology providers have positioned the sport well to be among the healthiest ways to recreate. Topical articles have resonated with our readers, as have the tens of thousands of reviews from our community so far in 2020, which detail the most up-to-date spotlight on how facilities near them have adapted.”

All key metrics through June 30, 2020, increased year over year, including uniques (+46 percent), page views (42 percent), visits (45 percent) and reviews (57 percent). Referrals through the GOLF Advisor website also helped generate more than 4,000 rounds of golf through GOLFNOW.

GOLF ADVISOR TRAVEL: A recent GOLF Channel sentiment survey revealed an increased affinity for travel among avid golfers. As golf resorts begin to re-open across North America, GOLF Advisor enters its second year in the golf travel business as the official licensee of Troon Golf Vacations. With new packages, destinations and partners added continuously, the GOLF Advisor travel platform currently is offering more than 100 golf packages across 18 U.S. states and six additional countries through its nearly 300 golf course, resort and hotel partners.

Golf Advisor

About GOLF Advisor
GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport can be experienced around the world. A resource of information about more than 34,000 golf courses around the world, GOLF Advisor also features more than 1 million reviews of 16,000-plus golf courses. The online destination serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes GOLF Advisor Round Trip, a televised series on GOLF Channel, and GOLF Advisor Travel, a premium concierge travel service that connects golfers to experiences at world-class resorts and clubs. Special GOLF Advisor perks and benefits, including travel assistance, Ultimate Itineraries, insider travel information and discounts at a selection of top resorts, are available through any GOLFPASS membership. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular Golfers’ Choice lists generated each year from authentic golfer reviews.

-NBC Sports Group-

Media contact:
Dan Higgins
GOLF Communications
Dan.Higgins@GOLFChannel.com
407-355-4018