Industry News

New Honma Mobile Experience hubs launch across North America

Expert fitters bring detailed, custom approach to club fitting in six new markets

CARLSBAD, Calif. - Iconic golf equipment brand Honma Golf welcomes a new team of master club fitters to its staff as the Honma Mobile Experience club fitting program rolls out in key markets across North America. The Honma Mobile Experience, outfitted with sleek, purpose-built Mercedes-Benz Sprinter vans, delivers personalized fitting experiences to private golf clubs, public/resort courses, and other golf facilities in Boston, the Carolinas, Colorado, and Ohio in the U.S., as well as Toronto and Vancouver in Canada.

Honma Mobile Experience at Reunion Resort near Orlando

As Honma continues to share the story of its innovative TR20 (Tour Release 2020) family of drivers and irons, a line catered specifically to North America’s feel- and performance-minded golfer, the Honma Mobile Experience gives players an intimate, hands-on opportunity to test and be fit for one of 2020’s most-talked-about equipment lines.

Honma fitters also have the brand’s full array of beautifully crafted performance clubs for golfers to test, including the T//World XP1 line’s beautifully shaped, incredibly forgiving irons and exquisite fast drivers, fairway woods and hybrids. In its “2020 Most Wanted” testing, MyGolfSpy.com named the T//World XP1 The Best Driver for Slow Swing Speeds on the strength of its consistent performance across Strokes Gained, Ball Speed, Launch Angle, Backspin, Carry Yards, Total Yards and Shot Area categories. Honma’s coveted, luxury line of high-performance, incomparably designed BERES woods and irons will also be on display and available for demonstration at every Honma Mobile Experience.

Expert Wedge Fitting will also be offered at every Honma Mobile Experience, showcasing the T//World W4 wedge, the precision design named MyGolfSpy.com’s “Most Wanted Wedge” for 2019. A personalized artistic stamping from Wedge Wizard Jacob Sanborn’s Custom Workshop is the ultimate way to make your Honma wedge truly your own.

Professional club fitters who have recently joined the Honma team, bringing more than a half century’s experience, include Anthony Fagone in greater Boston, Hunter Smith in the Carolinas, Kyle McGee based in Colorado, Jim Troy in Ohio, as well as Cameron Jacobs in Toronto, and Vancouver-based fitter Taylor Hull. Each fitter carries a decorated background in the golf business and is uniquely trained and qualified to champion the Honma brand to golfers eager for unparalleled feel and performance from their golf equipment. Honma’s newest team members join nine master fitters who helped launch fully operational Honma Mobile Experience markets in January 2020.

“Our team of hand selected Mobile Master Fitters is going to bring the best experience to those who want to play better golf. An opportunity to work with the best-crafted equipment in the world while showcasing the brand across the States is a dream for a club and fitting expert,” said Smith, who has worked in the PGA TOUR department of a major equipment brand.

Similarly, McGee, a member of the Colorado PGA Section since 2015, brings experience and enthusiasm to his Honma Mobile Experience clients. “I am excited to join the Honma team and help to grow the brand here in North America. Honma has proven its commitment to cutting-edge design and performance in equipment that never sacrifices aesthetic appeal. Creating equipment that performs beyond the highest of expectations and looks amazing is a combination I can’t wait to put in golfers hands.”

Honma Mobile Experience club fitting

Each Honma Mobile Experience, a combination of scheduled fitting events and private appointments, delivers an unparalleled fitting session in which players are custom fit into the perfect family of Honma clubs for their game.

At a Honma Mobile Experience fitting, golfers test a full matrix of Honma’s hand-crafted heads and proprietary shafts, as well as leading third-party brand shafts during the 1:1 personalized fitting session. The opportunity to work with a master fitter using a state-of-the-art Foresight GC Quad launch monitor is integral to each experience, which includes a follow-up email with launch data and equipment recommendations, and provides a direct pathway for the player to interact with the brand.

Each Honma Mobile Experience will follow strict protocols for safety, sanitation and physical distancing. Every fitter is trained to make the golfer’s health and safety a top priority at every fitting.

“When our Carlsbad team led the design of the TR20 line and the clubs turned out to be every bit as innovative and discerning-player-friendly, we knew we needed a unique way to get Honma in front of avid golfers in the U.S. and Canada. We’re extremely proud to grow our Honma Mobile Experience markets with such a dynamic and golf-savvy staff,” says Chris McGinley, VP of Global Product. “When serious golfers see their ball flight and experience the feel Honma delivers, along with their performance data, we will open a lot of eyes. Golfers who might have been loyal to a specific brand have some exciting new equipment options. The Mobile Experiences are going to make that process personal and enjoyable. For golf professionals who run clubs and courses, the Honma Mobile Experience is a high-ROI program delivering a one-of-a-kind luxury experience for that property’s loyal members.”

Earlier this year, three exclusive fixed-location fitting destinations, dubbed the Honma Experience, opened at Reunion Resort & Golf Club in Orlando, Florida; Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia. Each Honma Experience fitting and retail location showcases the company’s elevated approach to golf equipment in a premium environment, including limited edition Honma clubs and accessories while carrying on a more-than-60-year heritage, started by Honma “Takumi” (master artisans), who have perfected a meticulous, artful craftsmanship.

Honma Experience and Honma Mobile Experience fittings are available by reservation. To book a fitting, click https://us.honmagolf.com/pages/honma-experience, email mobile@honmagolf.com or call 844-476-4653.

Honma Golf logo

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR20 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit www.HonmaGolf.com.

MEDIA CONTACTS:
Honma Golf
Brad Holder
Honma Golf, Vice President Marketing
(760) 579-8280
bradholder@honmagolf.com

Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com