Industry News

All Club Champion locations are official ‘Upgrade with Lamkin’ program partner; program offers free grips to all golfers in USA

Club Champion carries broad variety of Lamkin grips

(SAN DIEGO, Ca.) With golf back open for play in all 50 states, almost all golf retail locations now welcoming golfers through their doors and 96% of core golfers planning to play as much or more often than normal do (source: NGF) Lamkin – leading manufacturer of premium golf grips – announces its “Upgrade with Lamkin” program ( is now live at all 74 Club Champion locations throughout the United States.

Upgrade with Lamkin

“Lamkin is excited to partner with Club Champion and provide golfers the opportunity to get their hands on a Lamkin grip that best fits their game,” says Bob Lamkin, CEO of Lamkin. “As a leading club fitter in the industry, Club Champion is well-positioned to educate golfers on the importance a new grip can have on performance.”

The “Upgrade with Lamkin” program (also known as Regrip America to retailers) was announced in January and launched mid-February. Club Champion, joining other popular retailers participating in the program, distinguishes itself by being a Certified Fitting Specialist and carrying one of the broadest assortment of Lamkin grips and latest innovations. The experience to redeem a voucher for a free grip and installation is quick and easy, with just three steps:

1. Using the Lamkin Grip Selector ( golfers select their preferences among five variables (weather conditions, swing speed, preference for feel, tack and traction) and the Lamkin AI algorithm suggests three grips players should consider

2. A voucher, which lists the closest Club Champion location or the nearest participating retailer to a golfer’s location, is then emailed to the customer, allowing for one FREE GRIP & FREE INSTALL, plus one additional free grip if installing eight or more grips

3. Golfers take the voucher to participating locations to redeem for a free grip and free install and #FeelAllTheFeels of Lamkin’s newest innovations

Noteworthy among the models available through “Upgrade with Lamkin” are the newest 2020 additions including the ST+2 Hybrid and Calibrate Technology grips. The ST (Smooth Tack) features Lamkin’s latest formulation of the company’s Genesis Material to create a smooth, comfortable surface far more durable than standard rubber while maintaining its characteristics in any temperature. Calibrate Technology, the preference of Lamkin ambassador Troy Mullins, creates the most prominent reminder spine of any grip ever produced by Lamkin to help optimize hand placement, club face awareness, control, and feel for better shot-making.

“Our customers have been getting out there and playing, some more than ever,” said Nick Sherburne, founder of Club Champion. “Regripping is one of the easiest and most cost-effective ways to improve your game. The ‘Upgrade with Lamkin’ program is a great way to engage golfers and help them play their best with better equipment.”

Lamkin logo

Family patriarch and entrepreneur Elver Lamkin founded the company in 1925 while working at a tannery in Chicago. The leather grips he manufactured quickly grew in popularity and became the preference of top players, including the legendary Arnold Palmer. Over the next nine decades, Lamkin adopted the use of rubber and high-performance synthetic materials to create innovative designs that established the company as the top provider of premium grips across the world.

Today, the family-owned business delivers the industry's widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.

Club Champion Logo

Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. There are currently more than 74 Club Champion fitting studios in major markets across the country, with plans to continue expansion. The studios carry all the top golf club, shaft and grip manufacturers in the industry, which allows for 35,000+ equipment combinations for customer trial. Studios are equipped with advanced analysis technology, along with highly trained certified fitters and builders who must complete an extensive training program. Services include club fitting and building, repair services, personalization, and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit

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Pascal Stolz
Lamkin Grips
619 661 7090, ext. 113