Industry News

The Golf Performance Center partners with Buffalo Agency to drive public-relations program

GPC is a world leader in junior golf innovations, integrating player development, premium technology and facilities with industry thought leaders

(RESTON, Va.) – The Golf Performance Center (GPC) – a world leader in junior golf innovations, integrating player development, premium technology and facilities with industry thought leaders – has selected Buffalo Agency (Buffalo) to lead its public relations to share the unique stories of how the GPC, Junior Golf Hub (JGH) and Ethan Allen Prep (EAP) are preparing student-athletes to achieve their greatness, on and off the course.

“The teams behind the GPC, JGH and EAP are made up of individuals with deep knowledge and firsthand experience within golf and education,” says Roger Knick, founder of the GPC, JGH and EAP. “Buffalo’s strong pedigree in the industry combined with their storytelling approach excites us as we look forward to sharing the GPC, JGH and EAP stories in an impactful way.”

“Making up one of the most impressive junior golf operations in the country, the three entities possess countless examples of pioneering in the coaching industry,” says Glenn Gray, senior vice president at Buffalo Agency. “Using human interest and trend stories centered around player performance and behind-the-scenes innovators, we are excited to introduce the GPC, JGH and EAP to an even broader audience.”

Located in Ridgefield, Conn., the GPC integrates state-of-the-art training facilities and expert coaching to help athletes reach their goals. Beginning with the one-of-a-kind “5 Elements of Success” evaluation, the academy delivers customized instruction designed to provide aspiring golfers with tools for long term success.

For more than 20 years, the GPC has successfully guided nearly 100 competitors as they prepare for golf at the highest levels. Alumni include multiple NCAA All-Americans, current and former student-athletes at 80 different colleges and universities and professionals who have won on the Korn Ferry Tour, Mackenzie Tour – PGA TOUR Canada and European Tour.

Launched in 2014, the GPC’s software platform, Junior Golf Hub was founded to help players, parents and coaches navigate the difficult journey to college golf and to better address player development. Players receive access to essential tools that help guide them in their college search, including a checklist of necessary tasks, tournament finder, custom calendar, digital resume and a profile with automated upload of tournament results. JGH also supports long term player development by providing fundamental principles, performance profiles and assessments, all tools of high value to players.

Through JGH, instructional and collegiate coaches have the ability to search for golfers based on academic success, geographic location, scoring average, rankings and more. They can also follow scores and stats in real time. JGH is helping to grow junior golf by partnering with leading junior tournaments and with the junior programs of more than 25 PGA Sections.

As a model for schools of the future, Ethan Allen Prep provides an educational experience tailored to the individual, aligning learning in the classroom with the principles being taught on the golf course. The blended learning model incorporates the flexibility of an online curriculum with the personalization of small group learning opportunities with EAP teachers. Additionally, the flexibility of the EAP schedule enables students to continue learning while practicing and competing in tournaments throughout the country in the winter months. Students in grades 6-12 may apply for admission to EAP, with boarding and day-only attendance options.

To learn more, visit

About The Golf Performance Center
The Golf Performance Center integrates state of the art training facilities and expert coaching to help athletes reach their goals. Beginning with the unique “5 Elements of Success” evaluation, the GPC delivers customized golf coaching designed to provide aspiring athletes with improvement strategies built for long-term success. The GPC’s goal is to provide valued instruction, guidance and the necessary facilities to develop junior athletes, both physically and mentally, to successfully navigate challenges on the journey to competitive golf. Junior Golf Hub is an online community that was founded to help players and parents navigate the journey to college golf while helping coaches find top talent. Ethan Allen Prep at The Golf Performance Center is committed to an individualized, passion driven learning environment in which student-athletes in grades 6-12 are challenged to maximize their learning through exhibiting proficiency in academic skills, high moral character, and a deep understanding of the academic content and topics in which they engage.

About Buffalo Agency
Buffalo Agency, a Buffalo Groupe Company, is a leading integrated marketing firm serving companies and organizations within the golf, sport and lifestyle markets globally. Headquartered outside of Washington, D.C., Buffalo’s data-driven approach helps its 60 plus clients grow brand equity and revenue. Buffalo’s team of 40+ provides award winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, data analytics, digital advertising and creative services.

More information: Buffalo Agency, 703.761.1444.

Ryan Parsons
Buffalo Agency