Industry News

Circling Raven soars; business exceeding 2019 performance with customer commitment amid pandemic and strategic leadership

No. 1-rated public course in Idaho and amenity of Coeur d’Alene Casino Resort Hotel exceeds year-to date performance in multiple categories

(Worley, Idaho; June 22, 2020) – Despite the pandemic and an unprecedented business environment, Circling Raven Golf Club – the No. 1-rated public course in Idaho and amenity of Coeur d’Alene Casino Resort Hotel – has exceeded year-to date (YTD) performance in multiple categories.

Aerial view of the 5th hole split fairway at Circling Raven Golf Club in Worley Idaho
An aerial view shows the split fairway at the 5th hole at Circling Raven Golf Club in Worley, Idaho.

Year-to-Date Greens Fee revenue is up by 40%, Total Rounds have increased by 37%, Golf Merchandise Retail Sales are up by 4%, and Total Revenue has soared by 27% compared to 2019.

The exceptional business performance stands out given that it is being accomplished during the COVID-19 outbreak, a time when Circling Raven froze playing fees at below peak season rates. This management decision was designed to lessen the burden for patrons who are seeking a safe, healthy recreational outlet amid the course’s 620 acres, ideal for social distancing.

“This is a win-win for the golf club and our players,” said David Christenson, PGA, Circling Raven Director of Golf. “We wanted to do the right thing for people, but we also have fiscal responsibilities. We are grateful that our guests judge us to be a safe, fun haven at an exceptional value. We are encouraged with the number of new players at the course this season and the repeat rounds that they are playing with us.”

In addition to pure golf, Circling Raven – created by golf course architect Gene Bates – offers a robust schedule of programming activities. Designed for all level and type of player – men, women, couples, children and seniors – the special events are proving popular and well-attended. Upcoming events can be found at https://www.cdacasino.com/events/category/golf/ and include:

· June 29 – Junior Golf (for kids ages 7-15 every Monday through summer)
· June 30 – Two for Tuesday (1 pm – 5 pm)
· July 4 – Fourth of July Shotgun Start (at 1:30 pm, $49 a player)
· July 10 – Date Night with Free Concert on the Green
· July 14 – “Thank You to Our Hero’s” Event
· July 15 – Nine & Wine (5-week program with free clinic each week)
· July 28 – Family Day at Circling Raven

Separate from the June and July specials, the Advantage Card maximizes patrons receiving Circling Raven perks. Purchasing the card for $129 enables cardholders to receive a complimentary round this season, free entry into an Advantage Cardholder tournament, $10 off the lowest greens fee for each round, supervised practice on the range or clinics with Circling Raven pros, and exclusive benefits throughout the year.

Circling Raven Stay-and-Play Packages begin at $249 and include one night’s stay, double occupancy, and two rounds each at Circling Raven. The packages are complimented by pairing golf with other Coeur d’Alene Casino Resort Hotel amenities. From massages and other services at Spa Ssakwa’q’n (pronounced Sock-wah-kin), to immersing in Native American tradition through the Coeur d’Alene Tribe’s cultural activities offered to guests and resort visitors, the options are many. Culture activities include touring a 17th Century Mission that the Tribe built (now a museum), eating authentic Native American foods, hiking ancestral homelands, learning how to weave baskets and create beaded bracelets, and much more.

Visit www.cdacasino.com/golf for more information on golf and other resort options.

About Circling Raven Golf Club and Coeur d’Alene Casino Resort Hotel
Owned and operated by the Coeur d’Alene Tribe, Circling Raven is in the scenic Idaho panhandle approximately 55 minutes from Spokane International Airport (GEG). Measuring 7,189 yards from the rear tees, the 18-hole layout sprawls magnificently through 620 acres of woodlands, wetlands, and Palouse grasses. Its gleaming white sand bunkers are large and strategically placed and its hole variety ingenious. The course will host the Circling Raven Championship in August, a Symetra “Road to the LPGA” Tour event.

Other Coeur d’Alene Casino Resort Hotel amenities and activities include the full-service Spa Ssakwa’q’n (pronounced Sock-wock-en); 300 hotel rooms; bars, restaurants, lounges, and eateries; cultural immersion options; and more. The casino completed a $15 million renovation of its gaming floor and Events Center in 2019. Circling Raven has garnered numerous best-in-kind honors since opening, including being rated a Top 100 Resort Course, Best in State, and a Top U.S. Casino Course. Its golf shop has won national and regional awards for its excellence and its variety of products, displays, and performance.

MEDIA CONTACT:
Dan Shepherd, danshepherdpr@gmail.com, 703-403-5317
Yvette Matt, ymatt@cdacasino.com, 208-661-3698