Industry News

Good Walk Coffee Company introduces new ‘Goats & Glory’ Ethiopia moka light roast

Direct-to-consumer coffee brand pays homage to role that goats have played in development of golf and coffee

(RANCHO SANTA MARGARITA, CA) Good Walk Coffee Company – a premium Direct-to-Consumer coffee brand inspired by the game of golf – introduces “Goats & Glory”, an Ethiopian light roast full of flavor complimenting the company’s original three roasts.

Understanding the important role goats have played in the discovery of coffee in 11th century Ethiopia and being partly responsible for mowing the first golf course fairways of Scotland, Good Walk Coffee pays homage by naming the roast after the influential species. Goats and Glory starts with single origin Ethiopian beans from the Yirgacheffe region that are lightly roasted to a sharp, tangy quality, “winey” acidity and a fragrant floral overtone.

“Since launch, we’ve been working to develop a smooth light roast to round out our portfolio of coffee, and we are proud of the product Goats and Glory has become,” says Chris Mellow, Good Walk Coffee Company Founder and CEO. “Goats are significant in both the history of coffee and the game of golf, so we wanted to commemorate their part in the story of the two things we love most.”

Each bag of coffee comes with 12 oz. of 100 percent Arabica coffee, and can be purchased in either whole bean or drip grind. Individuals can subscribe to become a GWCC Grounds Crew member to enjoy 15% off, free shipping and the luxury of never running out of coffee.

In addition to Goats and Glory, the brand features a variety of roast options, including best-seller Breakfast Ball Colombia Medium Roast, Clubhouse South America Dark Roast and Dew Sweeper Organic French Roast Blend. Each is available at for one-time and subscription purchase. Additionally, Good Walk offers coffee accessories and golf headwear, apparel and accessories.

Good Walk’s namesake and creation was inspired by Founder Chris Mellow’s love for the game and memories of early morning rounds walking alongside his Grandfather, where a cup of coffee was always a part of the routine.

About Good Walk Coffee Company
Based in Rancho Santa Margarita, CA, Good Walk Coffee Company was founded in 2019 by Chris Mellow to connect his lifelong passion for golf with his enjoyment of a great cup of coffee. Like golf, coffee is complex, but both offer moments of great enjoyment, either alone to reflect, or sharing among friends. Golf is built on fundamentals of honor, integrity and fairness, principles that guide the Good Walk Coffee Company.

Good Walk Coffee sources beans, including Fair Trade and Organic Certified, that are expertly roasted by award-winning facilities in Seattle, WA and Oakland, CA. A final nitrogen flush before being packed and sealed in lined, valved packaging keeps coffees amazingly fresh until the moment you open the bag. Choices include ground, whole bean and soon-to-launch K-Cup offerings, along with a subscription pack. Merchandise is also available, including tumblers, hats, mugs and other branded golf accessories.

More information: Good Walk Coffee Company, 949.229.0309

Nathan Rubinstein
Buffalo Agency