Industry News

Cobra delivers heightened long-iron performance with King Utility variable and one-length offerings

King Utility iron is designed for players who seek maximum control and precision on tee shots and longer approach shots

Carlsbad, CA (June 11, 2020) – COBRA Golf®, a leader in golf club innovation, today introduced its new KING Utility irons, delivering improved distance with a classic look and modern technology. The KING Utility iron is designed for players who seek maximum control and precision on tee shots and longer approach shots on par 5’s. A classic, muscle-back iron shape delivers the feeling of controlled ball flights, while a wider sole and hollow body provides stability, power, and a low centered CG for trajectories that are high and penetrating. A PWRSHELL™ face insert adds to the performance by expanding the sweet zone for improved ball speeds on off-center hits and launch efficiency for improved trajectory.

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Normally only found in Metalwoods, COBRA engineers integrated into the Utility design the trusted COBRA MyFly8™ technology, a series of eight adjustable loft settings that give users the ability to manage trajectory and launch for proper distance gapping. Additionally, the KING Utility irons are geared with COBRA CONNECT™ Powered by Arccos Caddie, an artificial intelligence system that utilizes Smart Grips with embedded sensors to track and record distance and accuracy data on the Arccos Caddie app. COBRA blends a classic design with cutting-edge engineering, including a hollow-body design, forged PWRSHELL Face, and Tungsten Weighting, to deliver superior performance that users can track and analyze using the in-depth data provided by the Arccos Caddie system.

The KING Utility is also offered in a ONE Length™ configuration (graphite - $219), while sharing the technologies of its variable-length counterpart, is designed at 7-iron length (37.50”), making it a perfect complement to any of COBRA’S ONE Length iron offerings. Having a constant length through the set promotes one repeatable set-up and swing for more consistency, while the head design and weighting are fine-tuned to provide uniformity of feel through the set. Traditional variable-length players can also benefit from the consistency and accuracy of the ONE Length Utility iron. After analyzing player test and GEARS test results, a shorter length has been shown to improve playability in the long irons and promote center contact for more precision.

COBRA KING Utility irons (graphite - $219) will be available in a 2-Utility in RH (adjustable from 16 - 20 degrees), 3-Utility in RH/LH (adjustable from 18 - 21 degrees) and 4-Utility in RH/LH (adjustable from 21 - 24 degrees). The standard Utility comes with a steel KBS $-Taper lite (in S or R flex) and a graphite Project X Catalyst 80 (in X-Stiff, S, or R flex) shaft options with a Lamkin Crossline CONNECT Black grip. The KING Utility ONE Length irons will be available in a 3-Utility (adjustable from 18 - 21 degrees), 4-Utility (adjustable from 21 to 24 degrees) and a 5-Utility (adjustable from 24 to 27 degrees). The ONE Length Utility offering comes standard with a steel KBS $-Taper lite (in S or R flex) and a graphite Project X Catalyst 80 (in S, XS, or R flex) shaft options with a Lamkin Crossline CONNECT Blue grip.

Cobra logo

KING Utility products will be available at retail and online, tomorrow, June 12, 2020. For more information on the full King family, visit www.cobragolf.com.

Hi-res images: https://fastcat.puma.com/web/7c2885470ad05595/mim-black-wedges---utility-iron-2020/

Media contacts:
Rachel Rees
COBRA PUMA GOLF
rachel.rees@cobrapuma.com
cell: 760.710.7434

Jared Kelowitz
JDPR
jaredk@jdpr.com
cell: 864.901.2957