Industry News

Los Angeles city golf partners with GolfNow

City’s Department of Recreation and Parks will utilize GolfNow technology and services to power its 12 area golf facilities

ORLANDO, Fla. (May 28, 2020) – GOLFNOW today announced a new partnership with the City of Los Angeles Department of Recreation and Parks, providing the city’s 12 area golf facilities with GOLFNOW’s industry leading technology and services, as well as access to the world’s largest tee-time marketplace. The partnership builds on an agreement the city established with EZLinks Golf, now a GOLFNOW company, which was signed in 2018.

GolfNow News

Open since May 9 after the state of California began loosening restrictions for recreational activity, Los Angles City Golf begins a new chapter with GOLFNOW and will continue to benefit from the industry’s leading EZLinks-branded technology, as well as inclusion within GOLFNOW’s online tee-time marketplace. GOLFNOW also will provide marketing support – including social media and email marketing- as well as website design and management, and call center assistance as part of the partnership.

“The City of Los Angeles operates a large and envious portfolio of golf properties that enjoy a loyal following,” said Laura Bauernfeind, Golf Manager. “The opportunity with GOLFNOW to showcase our tee times within the world’s largest, online marketplace, coupled with the major steps we’ve been able to take by utilizing EZLinks’ integrated technology platform, will be a big win-win for our golf course properties and golfers, alike.”

Bauernfeind describes new opportunities for Los Angeles City Golf via the GOLFNOW platform – click here to watch

GOLFNOW will power operations at the city’s seven, 18-hole courses; three, 9-hole courses and two, Par-3 courses.

GOLFNOW is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GOLFPASS members receive special playing perks through GOLFNOW, including tee time credit and rewards, with GOLFPASS+ members benefiting from waived booking fees, cancellation protection and 25% more rewards points. GOLFNOW is an extension of the GOLF Business Solutions’ suite of digital businesses, owned by NBC Sports and managed by GOLF Channel. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLF Business Solutions also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Media contact:
Dan Higgins
GOLF Channel Communications