Industry News

How a 360 view of resort golfer behavior opens the door for revenue

Chris Eaton, Inntopia’s director of golf sales, discusses how resorts can see the bigger picture

We recently announced our new integration with EZ Links, that allows resorts running this tee-sheet system to add current and historical tee-time data to the 360-degree view of guests available in Inntopia Marketing Cloud.

At a lot of resorts, golf is somewhat siloed. Sometimes it’s a different management running the golf course, or perhaps it’s just how they work operationally. Which means a Director of golf is really focused on just their numbers. Which is a great thing to do, but without seeing the bigger picture they lose opportunities to ensure the course, and the resort, are fully utilized.

We wanted to dig into what those opportunities looked like, so we sat down with Chris Eaton, Inntopia’s Director of Golf Sales, to learn more.

Read the full blog post here.

Read more about the new integration here.


About Inntopia: Inntopia connects the software systems that manage lodging, skiing, golf, and other functions into one-stop shopping, automated marketing, and powerful business intelligence. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting are used to improve the bottom line in every corner of the travel industry.

Director of Business Development |
P: (802) 276-4080
M: (603) 440-8999

Pascale Savard
Marketing Manager, Inntopia