Industry News

TaylorMade Driving Relief earns 2.35 million viewers (TAD) across NBC, Golf Channel, NBCSN and streaming

Golf’s return to Television has raised more than $5.5 million for COVID-19 relief efforts so far; donations continue via PGATour.com/DrivingRelief

ORLANDO, Fla. (May 18, 2020) – Live golf returned for the first time in two months on Sunday, with TaylorMade Driving Relief supported by UnitedHealth Group, which saw a Total Audience Delivery (TAD) of 2.35 million average viewers (2-6:33p ET; P2+) across NBC, GOLF Channel, NBCSN, along with NBC Sports and PGA TOUR streaming platforms. Rory McIlroy and Dustin Johnson defeated Rickie Fowler and Matthew Wolff in a charity skins match that has raised more than $5.5 million for COVID-19 relief efforts. Donations are continuing at PGATOUR.com/DrivingRelief.

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“Sunday’s telecast helped raise awareness for the American Nurses Foundation, CDC Foundation and Off Their Plate, three organizations on the frontlines of COVID-19 relief efforts. It’s a credit to the PGA TOUR, corporate partners and the players for making this event a terrific success,” said Pete Bevacqua, president, NBC Sports Group. “On top of the funds raised for these charitable entities, audiences were treated to their first look at Seminole Golf Club, which ultimately was the fifth star on Sunday in its television debut.”

A 2.35 million TAD for Sunday’s live broadcast is relatively flat for average viewership compared to CBS’ and NBC’s 2nd Quarter 2019 PGA TOUR Final Round average (2.32M vs 2.38M average viewership, -2%). Additionally, Persons 25-54 garnered 762,000 average viewers, up 44% vs. CBS/NBC’s 2019 2nd Quarter PGA TOUR Final Round average.

TAYLORMADE DRIVING RELIEF BROADCAST:

  • Linear: Live coverage provided across NBC, GOLF Channel, NBCSN, Sky Sports and other PGA TOUR global media partners.
  • Digital: Unauthenticated streaming of the entire event was available via PGA TOUR LIVE (NBC Sports Gold and Amazon Prime Video), GOLFPASS, GolfChannel.com and GOLFTV powered by PGA TOUR.

Source: Linear Television: Nielsen Live+Same Day U.S. HH Rtg; P2+ Avg 000’s; P25-54 000’s. Details available. Digital: Adobe Analytics.

-NBC Sports Group-

Media contacts:
David Schaefer
GOLF Channel Communications
David.Schaefer@golfchannel.com
407-429-8402

Jeff Szklinski
GOLF Channel Communications
Jeff.Szklinski@golfchannel.com
814-880-6933

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