Inntopia identifies an increased focus on local markets
Destination travel is still extremely low even as golf courses reopen. The result? An increased focus on local markets. Like all constraints, the need to skew your visitors towards locals is driving some impressive creativity, smart ideas, and effective marketing.
Here are a few things resorts are doing that caught our attention.
1 - Frequency Products
Products and offers designed for golfers who are able to stop by regularly and often are a great way to nail down some loyalty in the local market now instead of trying to convince them to choose you over and over again.
2 - Repetition, Repetition, Repetition
Resort social accounts tend to skew local, so one of the simplest and most effective things resorts are doing is simply reminding people over and over again they’re open. No marketing message will reach everyone and even great messages can be forgotten with all the noise, so repetition is key right now to ensuring locals start to consider a visit.
3- Limited Lodging Openings
It’s hard to plan a cross-country trip when openings are limited, but it’s much easier when you can make that decision at the drop of a hat. Nemacolin Woodlands shared this message along with a strong visual to plant that seed with their local markets.
About Inntopia: Inntopia connects the software systems that manage lodging, skiing, golf, and other functions into one-stop shopping, automated marketing, and powerful business intelligence. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting are used to improve the bottom line in every corner of the travel industry.