Industry News

ClubCorp partners with V1 Sports to bring timely online lessons to members of its network of clubs

ClubCorp Online Golf Academy connects pros and students via V1 Golf app

Novi, MI – V1 Sports (V1), creator of the industry-standard platform for video swing analysis, is proud to announce an alliance with ClubCorp, The World Leader in Private Clubs. This connects members of ClubCorp’s broad portfolio to the ClubCorp Online Golf Academy powered by V1 Sports. Members of ClubCorp Clubs may now take interactive online golf lessons with their top teaching professionals from across North America via the new ClubCorp Online Golf Academy found on the free V1 Golf mobile app for golfers and the V1 Pro app and software system for the teaching pros.

V1 Sports instructor

Since the beginning of the COVID-19 pandemic, ClubCorp has been committed to providing innovative support and value to their members, especially at clubs that are not presently able to provide in-person golf lessons. To introduce the ClubCorp Online Golf Academy powered by V1 Sports, every member will be entitled to redeem complimentary online golf lessons on the newly-launched platform.

“I can’t think of a better way to stay connected to your local pro and club at this unprecedented time in history than to reach them via your smartphone and work on the particulars of your golf game,” says V1 Sports CEO Bryan Finnerty. “It’s rewarding to see ClubCorp once again lead the way in the golf industry to bring extraordinary service and unique touchpoints to the members of their distinguished collection of clubs. We support ClubCorp’s commitment to putting meaning behind the message that ‘We’re all in this together.’”

Dynamic remote golf lessons are powered effortlessly by V1’s easy-to-use tools for video swing capture and sharing as well as dynamic tools that enable coaches to create detailed video lessons that include voice-over instruction and visual feedback through telestration. Members of ClubCorp Clubs can simply download the V1 Golf App from the iOS App Store and designate the “ClubCorp Online Golf Academy” as their preferred instruction provider. Then, they may submit videos of their swings to a ClubCorp Online Golf Academy instructor to receive lesson feedback and maintain communication with the pro.

V1 Sports student image

“Our thoughts are constantly with our members who know our network of clubs is one large family with unrivaled privileges and a special pride and camaraderie that connects them to their clubs, pros and fellow members,” says ClubCorp’s Senior Vice President of Golf Operations, Mark Gore. “At this time when so many golfers are looking for ways to stay connected with golf, V1 Sports is the perfect partner to help bring ClubCorp’s trusted network of teaching professionals and their members together using this unique Online Golf Academy lesson platform.”

V1, who recently saw users surpass the four-million mark in online lessons since the platform first launched, reports a noticeable increase in golfer registrations as well as the number of teaching professionals onboarding to the V1 Pro system which coincides with the recent uptick of Americans now basing all activities from home.

“Golf is so much of a uniting power in the lives of those who love playing the game as well as those who teach for a living. Now, more than ever, we want to encourage golfers to reconnect to their lesson routines and support their favorite teaching pro,” says Finnerty. “Just as mobile teleconferencing companies like Zoom are filling a need for business professionals, V1 is proud to help ClubCorp be that turnkey solution that keeps golfers and their teachers in touch even when remote communication is their only option.”

For more information visit or and on Twitter at @ClubCorp.

V1 Sports logo

About V1 Sports
Founded in 1995, V1 Sports (V1) is the leader in golf swing analysis software. The V1 golf teaching software and golf training apps deliver top instruction by connecting golf professionals and golfers to improve performance. V1 is recognized as the pioneer in delivering seamless video lessons with integrated telestration and voice-over. V1 products capture, review and analyze swing video for the creation and sharing of golf lessons and instruction content. To date V1 has delivered nearly 4 million internet video lessons by its more than 10,000 PGA golf professionals, including many Top 100 instructors. V1 Pro software is used by the most respected coaches, instructors, athletes and training facilities around the world. The V1 Golf App also enjoys worldwide leadership among consumers as evidenced by millions of downloads. Visit Follow V1 on Twitter, Facebook and Instagram at @v1sports.

About ClubCorp
Since its founding in 1957, Dallas-based ClubCorp has operated with the central purpose of Building Relationships and Enriching Lives®. The leading owner-operator of private golf and country clubs, city and stadium clubs in North America, ClubCorp is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions and memorable moments for its more than 430,000 members. With approximately 20,000 peak-season employees and a portfolio of over 200 owned or operated golf and country clubs, city clubs, sports clubs, and stadium clubs in 27 states, the District of Columbia and two foreign countries, ClubCorp creates communities and a lifestyle through its championship golf courses, work spaces, handcrafted cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers and robust programming.

ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); Capital Club Beijing; and The Metropolitan in Chicago. You can find ClubCorp on Facebook at and on Twitter at @ClubCorp.

Media contacts:
V1 Sports
Kelly Hurst
Director of Marketing
(734) 357-2988

Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Katie Zook
Director Member Services