Industry News

True Spec Golf brings mobile studio to Texas Golf Center

With elaborate safety precautions in place, golfers can prepare for the upcoming sessions with the True Spec custom club fitting experience

Scottsdale, AZ., May 11, 2020 — True Spec Golf, the #1 club fitter in North America ranked by GOLF Magazine, today announced its newest studio at the Texas Golf Center in Fort Worth, TX. The new mobile studio offers golfers in the Dallas-Fort Worth area an unmatched luxury fitting experience to customize their next set of clubs.

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As the nation perseveres through the unprecedented COVID-19 pandemic, True Spec is taking additional safety precautions to observe social distancing recommendations while providing its industry-leading custom club fitting experience. While True Spec has always had cleaning and sanitation processes at every studio, the Dallas location is implementing additional steps to ensure customers and employees are safe. This includes a temporary appointment-only policy at its Texas Golf Center studio.

In appreciation of the heroes who have been bravely managing the front lines of the pandemic, True Spec is offering free fittings for healthcare professionals for the next 90 days. Golfers can book a fitting today at https://www.truespecgolf.com/locations/dallas/.

For the Dallas-area golfer, the Texas Golf Center is the perfect place to practice — day or night. Texas Golf Center boasts a wide range of game-improvement options including a Tom Fazio-designed Par 3 golf course, a grass driving range with floodlights, pitching and chipping areas, and top golf instruction and schools. True Spec brings another valuable amenity with its mobile studio offering a tour-quality fitting experience. The Master Club Fitters at True Spec work with the latest technology, including a Trackman Launch Monitor, to match players with the perfect club combinations for their game. Consistently ranked by GOLF.com, GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s fitting matrix boasts more than 35,000 club head and shaft combinations.

Texas Golf Center logo

“We are excited to partner with the Texas Golf Center to provide a new and unparalleled fitting experience for Texans in the Dallas/Ft. Worth area,” True Spec CEO Hoyt McGarity said. “We’ve taken elaborate measures to ensure the wellbeing of our customers, and our Master Fitters are able to safely provide a premium experience at this new studio during the COVID-19 pandemic.”

The Texas Golf Center location is True Spec’s latest partnership with instruction centers and industry professionals to provide an elite fitting experience to elevate performance.

True Spec now has more than 20 worldwide locations, with expectations of continued expansion through the year. Each club fit by True Spec is built by hand inside the company's build shop in Scottsdale, Arizona. Cutting-edge technology and the highest-grade are combined to ensure that clubs are built to the exact specifications that were determined during the fitting process.

Fitting sessions range from $125 to $450.

True Spec logo

About True Spec Golf
True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has more than 20 studios around the world. True Spec Golf’s fitting matrix stocks more than 35,000 combinations of club heads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

In 2018, the company was acquired by golf entrepreneur Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the GOLF.com website; legendary club maker Miura Golf; GolfLogix, the most-downloaded GPS app in golf; and Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems.

For more information, visit www.truespecgolf.com.

Contact:
PRCG|Haggerty LLC
(212) 683-8100

Isaac Benjamin
Ibenjamin@prcg.com

Alex Baldonado
abaldonado@prcg.com