Industry News

Puma celebrates National Tie Dye Day with new pieces inspired by iconic Haight-Ashbury neighborhood in San Francisco

Love/Haight Collection features hand-tie-dyed polos, sweaters, shoes and caps

CARLSBAD, Calif. (April 30, 2020) – Today, on National Tie Dye Day, PUMA Golf is celebrating the nostalgia of Tie Dye with a new, colorful collection featuring products inspired by the iconic Haight-Ashbury neighborhood in San Francisco, the heart of free-spirited bohemian culture since the 1960s and the unofficial birthplace of tie dye. The Love/Haight Collection features unique, hand-tie-dyed polos and sweaters, along with shoes and caps that feature on-trend tie dye patterns and colorways.

Puma Golf Love Haight Collection

Details on the collection: Haight Polo ($80) – Each of these cotton polos are hand-dyed to deliver a truly unique piece designed to look as good as it feels on the golf course.

Haight Crewneck Sweatshirt ($98) – Embrace your love for tie-dye in this unique, 100% cotton, hand-dyed crewneck.

3 Caps: P 100 Cap Haight, P 110 Cap Love & P 110 Cap Love/Haight ($35) – three fun new options from a bold, all-over tie-dyed print, to a more subtle pop of color, something for every outfit.

IGNITE PWRADAPT CAGED Love/Haight ($170) – Embrace your inner hippie and get a little funky with these San Francisco-inspired tie-dyed IGNITE PWRADAPT Caged Love/Haight shoes, designed to provide the performance needed on course and the style needed off it. The IGNITE PWRADAPT Caged have been anatomically designed to provide outstanding comfort and a perfect, tailored fit.

IGNITE NXT Solelace Love/Haight ($140) - Built from the ground up with Pro-Form TPU outsole with an ORGANICALLY-ALTERED TRACTION pattern. A full-length IGNITE Foam midsole, wrapped in SoleShield for added durability, provides unparalleled comfort and energy return to help you feel and play your best all day long.

LE COBRA x VESSEL LE Tour Stand Bag ($599) - Embrace your inner hippie and get a little funky with this San Francisco-inspired tie-dyed COBRA X Vessel Tour Stand Bag, which features a colorful, allover tie-dye pattern (Available in two bold colorways).
For more information on PUMA Golf’s Tie-Dye Collection, visit: https://bit.ly/2xcVDwh

HI-RES IMAGES: https://bit.ly/2YdFwJZ

Puma Golf logo

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.

Media contacts:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957