Management company seeks better communications and marketing while connecting members and guests to Troon-affiliated clubs
Scottsdale, Ariz. (April 23, 2020) – Troon®, the leader in club management, development, and marketing, recently launched a new website (www.Troon.com) that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. The new website was developed in partnership with Enspire for Enterprise, formerly doing business as Web.com for Enterprise, a recognized market leader delivering scalable digital marketing solutions to membership, franchise, co-op, and other types of networked businesses.
Built on the multi-functional WordPress platform, ease of use is critical to the new website. The interface leverages a mobile-first design methodology to ensure the optimal experience for today’s mobile site visitor, and incorporates website accessibility best practices throughout. The robust website features will continue to expand to help drive commerce to clubs, allowing visitors to actively engage the World of Troon directory, search for and make tee times, purchase Troon Cards and more. Through soon-to-be installed Application Programming Interfaces (API’s) visitors will also be able to personalize their experience, including personal welcomes, tracking and redeeming of Troon Rewards points (golf’s largest loyalty program with more than 500,000 members) and more. Website users can expect to see a similar user experience, graphics and functionality in the new Troon mobile app, which is expected to launch later in 2020.
The new website is also rich in fresh, ever-changing content featuring Troon-affiliated clubs and stories about the people, destinations and experiences that connect us all. Videos, podcasts, press releases, as well as Troon Magazine and Troon Privé Magazine content are all housed in The Clubhouse Section of the website while also rotating-in to the site’s homepage.
“Ultimately we will emerge from the Covid-19 crisis into a new world where engaging virtually, connecting remotely, and collaborating collectively will be important,” said Tim Schantz, president and CEO, Troon. “The new Troon.com will help our company and our affiliated clubs better connect with members and guests in that way. It also allows our business development team to clearly and effectively communicate with potential clients through the ‘Partner With Troon’ section of the website.”
The new website also supports Troon’s new Moments Matter initiative which debuted in early April. The guest and member-facing resource helps Troon-affiliated clubs and their communities stay connected through these challenging times. Through the Moments Matter portal, Troon-affiliated clubs have access to content developed daily by Troon associates and corporate leaders around the world or through Troon partners. Facilities may then customize the content to fit their club needs, and then digitally deliver fresh programming to members, guests and followers on a regular basis. The infrastructure is also scalable, designed to easily incorporate the growing family of Troon brands into the website ecosystem.
“The new homepage, which shows a little bit of everything, is content focused (like many news sites), while the updated sitemap, content strategy, new club directory with map and list views, and the many user experience improvements are a result of countless hours of research and development. Since launching the site about a week ago, we are hearing great feedback from our guests, members and partners. Moving forward, we plan to migrate many of our brand websites on to this same website platform.”
For more information on Troon, visit www.Troon.com.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 445-plus locations around the globe, including managing 485-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 400 food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 43 states and 31 countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include The Club at Hammock Beach in Palm Coast, Florida; Pronghorn in Bend, Oregon; Mauna Lani on the Kohala Coast, Hawai‘i; Bahia Beach Resort & Golf Club in Rio Grande, Puerto Rico; and Brookwater Golf & Country Club in Brisbane, Queensland Australia. For additional news and information, visit www.Troon.com.