Industry News

Golf Magazine and celebrate a unique Masters week with unparalleled coverage

Sponsored by Michelob Ultra, Golf is celebrating Masters week with the most distinctive voices in golf delivering innovative content across all platforms

NEW YORK, NY (April 9, 2020) – While the Masters’ absence from golf’s spring schedule is felt by fans everywhere, just about the only thing missing from GOLF’s 2020 Masters week coverage are peach ice cream sandwiches and a manual leaderboard.

Even without a Green Jacket on the line, GOLF’s Masters week programming, sponsored by Michelob Ultra, fills the void with an unparalleled salute to the tournament and its magical blend of tradition, personality, and some of the most inspiring moments in sports.

Masters scene chairs greenside Augusta National
At Augusta National Golf Club, patrons often leave their chairs at a spot and know that their places in the gallery will be reserved upon their return.

So pack your pimento cheese sandwiches and smell those azaleas—GOLF is delivering more than 50 pieces of original Masters-themed content across its platforms throughout the rest of April.

Special Masters week coverage on the GOLF and platforms include:

The Masters That Never Was. Two of the most celebrated golf writers in the business – GOLF senior writers Alan Shipnuck and Michael Bamberger – bring the Masters to life with fictional coverage of how the Masters Tournament might have played out had it been conducted this week at Augusta National Golf Club. With daily installments arriving each evening, our intrepid reporters will file creative accounts of the day’s imagined action at Augusta. From the sights and sounds of practice rounds to the Green Jacket ceremony, Shipnuck and Bamberger will deliver captivating coverage of the greatest Masters that never happened!

Live from Masters Sunday. On what would have been Masters Sunday, GOLF’s roster of industry-insiders and writers come together for a live-stream event, re-watching Tiger Woods’ epic 15th major victory. A year after Tiger’s triumphant return to Butler Cabin, GOLF’s pundits and personalities will reflect on all the drama and suspense of that historic Sunday in April. With special guests joining the virtual clubhouse conversation, GOLF’s Sunday live-stream is this year’s Masters appointment viewing.

A Podcast Unlike Any Other. Sean Zak relives the magic of Augusta National through this nostalgic podcast in which GOLF editors re-watch old Masters broadcasts offering insight and humor into Masters moments of the past.

Additional Content Online and in Print
Through additional content on and across the GOLF platforms, readers will:

· Discover how Tiger Woods’ strategies and club selections on Augusta National’s final nine holes changed from 1997 to 2019.

· Take a deep dive into Augusta's treacherous 12th hole, which has dashed the hopes of many would-be Masters champions in the event's 84-year run.

· Delve into original, exclusive photographs of Augusta National from GOLF’s chief visuals editor Christian Hafer.

In addition, GOLF’s Masters coverage includes 43 pages in the print edition of the magazine, with stories on Ben Crenshaw's captivating win in the 1995 Masters and the clubs Ben Hogan carried in his bag in his 1953 championship. You’ll also travel back in time with Rudy Duran, Tiger Woods’ first golf teacher, to uncover how he molded the prodigy who grew up to be a five-time Masters winner.

Join GOLF in celebrating the Masters and the game we love across GOLF platforms throughout April.


About GOLF Magazine and
Celebrating its 60th anniversary in 2019, GOLF – including GOLF Magazine,, and associated digital, video and social media platforms – is the premier media brand for all-things golf. GOLF reaches an audience of more than 10.2 million people through its print magazine, and GOLF social channels. GOLF's celebrated franchise includes the GOLF Top 100 Courses (including World and U.S. editions); GOLF's Top 100 Courses You Can Play; GOLF's Top 100 Teachers in America; the GOLF Fix Finder app; and GOLF Films productions. With innovative content covering equipment, instruction, travel and lifestyle, GOLF is the definitive voice of the sport on and off the course, dedicated to enhancing every golfer's enjoyment of the game.

About 8AM Golf
GOLF Magazine and GOLF.comare part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and GOLF publisher Howard Milstein as the holding company that oversees his golf companies—all of which are dedicated to helping golfers at every level enjoy the game more. In addition to GOLF and, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide; GolfLogix, the most-downloaded GPS app in golf; and Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems.

Isaac Benjamin
(212) 683-8100