Industry News

Club Champion partners with Arccos Golf

Custom golf club fitter adds AI-driven brand to its expansive roster

Willowbrook, IL -- The nation’s #1 golf club fitter, Club Champion, recently pioneered the category of “smart fitting” by partnering with Arccos Golf. In addition to the company’s existing 2,000 grip options, Arccos’ smart grips and smart sensors will be available through all of Club Champion’s 70+ locations, with or without a club fitting.


As Club Champion’s official on-course data partner, Arccos will provide on-course data that allows fitters to better understand their clients’ game and track their progression even after a fitting appointment. This relationship will see all Club Champion fitters trained and certified as experts in the Arccos Caddie performance tracking platform and the Arccos Dashboard. The latter allows fitters to access rich insights and data visualizations for each client’s shot-by-shot history, Smart Distance club averages, club gapping, club usage, dispersion patterns, miss tendencies and more. It also showcases Strokes Gained Analysis for driving, approach, chipping, bunker play and putting.

“Having access to our clients’ Arccos on-course shot data allows us to fully understand each player’s unique golf DNA,” said Nick Sherburne, Club Champion founder. “The data is golden. It helps golfers and our fitters better track performance while gaining an unbiased understanding of where they excel and what they need to improve. This will further solidify Club Champion as the leader in fitting and helping people get better at the game of golf.”

Club Champion is no stranger to employing technology in fittings, but this will be the first platform of its kind to be added to their systems. Arccos Caddie is golf’s first AI platform and is used worldwide – with more than 300,000 registered users who have played 3.8 million rounds and taken over 200 million shots using the system.

“With Arccos Caddie, every Club Champion fitter can get a contextualized picture of their clients’ games,” said Sal Syed, Arccos CEO and co-founder. “This can be a huge positive for the fitter-client relationship before, during and after each studio session.”

Thanks to the insights provided by Arccos Caddie, users improve faster than with any other system. In 2019, the average Arccos Caddie user who played at least five rounds lowered their handicap by 4.2 strokes.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Ranked by Golf Digest as one of the 100 Best Club Fitters 10 years running, Club Champion hires experienced fitters who then receive an additional 150+ hours of training, which is unmatched in the golf industry. The company has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. They are the only fitter in the country to offer 45,000 interchangeable head and shaft combinations on-site, at all locations.

Learn more about the Arccos Caddie system at More information about the nation’s top club fitter and builder can be found at or by calling (888) 340-7820.

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About Club Champion
Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. There are currently more than 70 Club Champion fitting studios in major markets across the country, with plans to expand further in 2020. The studios carry all the top golf club, shaft and grip manufacturers in the industry, which are used to build test clubs in real-time. Studios are equipped with advanced analysis technology, along with highly trained certified fitters and builders who must complete an extensive training program. Services include club fitting and building, repair services, personalization, and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit

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Leonard Finkel