Industry News

Ecco Golf reintroduces original Golf Street

Re-release celebrates a decade of hybrid revolution

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – announces the re-release of the brand’s iconic ECCO GOLF STREET model. In celebration of the 10-year anniversary of the hybrid revolution, the original GOLF STREET styles will be available for a limited time.

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The hybrid movement was originally sparked by brand ambassador Fred Couples, who famously debuted the original GOLF STREET at The Masters in 2010. A concept that changed thinking for golf shoe design and is widely regarded as having re-shaped the golf footwear industry, the original GOLF STREET shoe was created from the simple notion that a golf shoe can be much more versatile.

“A decade ago, ECCO GOLF revolutionized golf footwear and we are celebrating the milestone by bringing back the hybrid shoe that started it all,” says Jesper Thuen, General Manager, ECCO GOLF USA. “Because of that monumental week, hybrids became an instant success and the preferred choice by golfers around the globe.”

The 2020 iteration pays homage to the original GOLF STREET collection, available in the U.S. only in the same iconic colorways, including the Licorice/Coffee/Fanta combination worn by Couples.

As featured in the original design, the GOLF STREET leather upper sits atop the award-winning E-DTS™ outsole that boasts more than 800 traction angles for superb grip. Additional features include:

· Full-grain, pebbled nappa leather uppers kept durable and comfortable due to a water resistant HYDROMAX® treatment.

· A premium and high quality micro-perforated leather lining promotes sophisticated aesthetics while leather-lined inlay soles offer unique moisture management properties, as well as enhanced performance through long-term cushioning and maximum comfort.

Like all ECCO GOLF shoes, GOLF STREET is crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Lydia Ko, Minjee Lee and Caroline Masson, among others.

ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. For more information: www.eccousa.com, 800.886.3226.

MEDIA CONTACT:
Cassie Larrabee
Buffalo.Agency
clarrabee@buffalo.agency
Buffalo.Agency