Industry News

PGA of America forms strategic alliance with Bahia Principe in Riviera Maya, Mexico

New relationship is the PGA’s first facility partnership in Latin America to support golfer development and tourism experiences

PALM BEACH GARDENS, Fla. (Feb. 10, 2020) – The PGA of America has formed a strategic alliance in Mexico with Bahia Principe, a tourism group of golf courses, hotels and residences, tour operations and other destination services owned by Spain’s Grupo Piñero.

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The partnership will provide PGA-branding opportunities to Bahia Principe properties in Riviera Maya—a high-volume tourism destination on the northeastern coast of Mexico’s Yucatan Peninsula, with four world-class resorts, residential real estate and the Riviera Maya Golf Club, designed by Robert Trent Jones, Jr., which is comprised of an 18-hole championship golf course and a 9-hole executive course. The agreement marks the first PGA of America facility partnership in Latin America, as the Association continues to support the growth of golf outside of the United States.

To drive sustainable growth-of-the-game efforts in Mexico, the golf facilities will offer player development and youth programming spearheaded by PGA Professionals, as well as utilize marketing opportunities to introduce golf-centric travel packages.

“We’re excited to partner with the Bahia Principe brand in Mexico,” said PGA of America Chief Innovation Officer Arjun Chowdri. “Their enthusiasm to partner with the PGA of America, not only to enhance golf tourism in Mexico, but support our mission of growing the game and positioning PGA Professionals in roles of influence, provides a fantastic opportunity for the PGA to positively affect golf in the region.”

“We could not imagine a better brand to partner with to continue promoting golf and Bahia Principe´s support on this sport,” said Bahia Principe Residences & Golf Managing Director Jaime Sitjar. “It is a true honor and great privilege for our company to have the PGA of America beside us, supporting and contributing together for the growth of golf in Latin America. This partnership reinforces our strategy, in order to continue offering our clients exciting experiences.”

Editors:
For photos from the PGA of America and Bahia Principe strategic alliance, click here.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, with 29,000 professionals who daily work to grow interest and participation in the game of golf. For more information about the PGA of America, visit PGA.org, follow @PGAofAmerica on Twitter and find us on Facebook.

About Grupo Piñero
Grupo Piñero is a Spanish tourism group composed of a team of 15,000 professionals that manages 9 million tourist stays per year from clients from more than 30 countries. With over 40 years of history, it maintains its 100% family essence and carries out its management in a responsible way to offer the best experience to customers and employees and actively contribute to the whole society, based on a strategic plan focused on three axes: innovation and development, digitalization and sustainability.

It structures its activity in three business units: Living Resorts, for its hotel activity, residential resorts and golf courses; Travels, for its tour operator (Soltour) and receptive (Coming2) brands; and Services, which groups other services at destination.

Groupo Pinero: grupo-pinero.com

About the Bahia Principe Hotels & Resorts
Bahia Principe, Grupo Piñero's division that develops its Hotels activity with 25 establishments and more than 14,000 rooms in Spain and the Caribbean (Dominican Republic, Mexico and Jamaica); Residences, with close to 130 million square feet in its two residential resorts in the Dominican Republic and Mexico; and Golf, with 4 fully owned courses (Two Championship 18-hole courses, and two Executive 9-hole courses) integrated in the Riviera Maya (Mexico) and La Romana (Dominican Republic) resorts and totaling 54 holes.

Bahia Principe Hotels & Resorts: bahia-principe.com/en
Bahia Principe Residences: bahiaprinciperesidences.com
Bahia Principe Golf: bahiaprincipegolf.com

Contacts:
Michael Abramowitz, PGA of America, mabramowitz@pgahq.com, (+1) 561-624-8458

Patricia Reina, Grupo Piñero, preina@grupo-pinero.com, +34 677101054

Pate Clarson, Buffalo Agency, pclarson@buffalo.agency, (+1) 703-940-3125