Industry News

Honma launches premium club fitting experiences across North America

The Honma Experience opened recently at Reunion Resort & Golf Club in Orlando, Fla.; Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia

CARLSBAD, Calif. — Iconic equipment brand Honma Golf, leaders in holistically-crafted premium golf clubs, is proud to announce new club fitting experiences with strategic partnerships at leading golf destinations as well as luxury mobile experiences in select markets across North America.

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Exclusive fitting destinations, dubbed the Honma Experience, have opened recently at Reunion Resort & Golf Club in Orlando, Florida; Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada. Each new Honma Experience fitting and retail location showcases the company’s elevated approach to the equipment selection process in a relaxed, inviting environment.

“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance,” said Brad Holder, Honma Vice President, Marketing. “Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”

At a Honma Experience, golfers can test a full matrix of Honma’s hand-crafted heads and proprietary shafts, as well as leading third-party OEM shafts during the 1:1 personalized fitting session. They will enjoy a private hitting space and precise data from the Foresight GC Quad launch monitor to optimize Honma equipment performance. Each fitting includes a follow-up email with launch data and equipment recommendations.

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Honma also recently unveiled plans for the Honma Mobile Experience to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months. The Honma Mobile Experience, equipped with creatively-designed custom Honma vans, delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.

The result of a Honma Experience or Honma Mobile Experience is an unparalleled fitting session in which individual golfers are fit into the perfect family of Honma clubs. “Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship,” added Holder.

Golfers looking for the ultimate high-end fitting experience can visit Honma’s new U.S. headquarters in Carlsbad, California. The Honma House presents a truly innovative golf retail and fitting experience complete with a museum showcasing more than 60 years of Honma’s Japanese roots and the commitment of its “Takumi” (artisans) to a rich heritage of meticulous craftsmanship.

View a video tour of the Honma House here: https://youtu.be/ZVcU99BUP9A

Honma House spares no expense when it comes to precision design and a focus on exceeding customer expectations. This artfully clean-and-open retail space offers a carefully curated setting for exploring the current lineup of Honma products as well as limited-edition apparel and accessories. The opportunity to work with an expert fitter using state-of-the-art swing performance feedback is the hallmark of the Honma House experience.

Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. To book a fitting, click here, email honmahouse@honmagolf.com or call 877-476-4653.

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About Honma Golf
HONMA is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, HONMA offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR20 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. HONMA operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. HONMA's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit www.HonmaGolf.com.

About Reunion Resort & Golf Club
Reunion Resort features 360 resort-style accommodations ranging from luxury multi-room villas to private three- to 13-bedroom vacation homes, as well as 25,000 square feet of meeting and event space. Widely recognized as a top golf destination, Reunion is the only location in the world featuring three signature championship golf courses designed by golfing legends Jack Nicklaus, Arnold Palmer and Tom Watson. Amenities at the resort include six casual and fine dining venues, including an award-winning rooftop steakhouse, elegant indoor and outdoor meeting space, six hydro-grid clay tennis courts, a full- service boutique spa, 10 community pools, fitness center and a five-acre waterpark. Reunion Resort was named a 2019 AAA Inspector’s Best of Housekeeping hotel. For more information, visit ReunionResort.com.

About Ko Olina Golf Club
Ko Olina Golf Club, one of Golf Digest’s “Top 75 Resort Courses in the U.S.,” is a challenging 18-hole course built in 1990 by renowned golf course architect Ted Robinson. Typical of his designs, Ko Olina Golf Club features exceptional water features, multi-tiered greens, large landing areas, and a moderate length which makes it perfect for beginners and experts alike.

The clubhouse design symbolizes all the aspirations of the resort. Approximately 35,000 square feet, the architecture is characterized by its tri-level design and Hawaiian pitched roofs. Broad overhangs and verandas give it an open atmosphere and provides golfers with spectacular views of the course and landscape. The clubhouse is also home to Roy’s Ko Olina, one of famous chef Roy Yamaguchi’s 31 iconic restaurants around the world featuring the Hawaiian Fusion cuisine he made famous and which earned him the coveted James Beard award.

From 1990 – 1995, the Ko Olina Golf Club hosted the LPGA’s Hawaiian Ladies Open, the Ko Olina Senior PGA Invitational in 1992, and from 2006 – 2008, the Fields Open in Hawaii LPGA event. Most recently, Ko Olina Golf Club hosted the LPGA LOTTE Championship from 2012 – 2019. Noted LPGA star Michelle Wie, who grew up in Honolulu, developed her championship caliber game here at Ko Olina Golf Club.

About The Golf Performance Project, Victoria
The Golf Performance Project offers a definitive way for you to discover the greatest strengths and biggest improvement opportunities of your golf game. Expert instructors provide golfers with the key references on how they stack up to others of similar skill levels then give students the tools to start making tangible improvements. We are the experts in everything from a simple re-grip or repair, all the way to world class, PGA Tour Proven Club Fitting. Jason Geisbrecht and Laird White are two of the best club fitters and club repair technicians in the world. Geisbrecht conducts PGA of Canada education courses on club fitting while White travels the world building clubs for some to the top PGA Tour players, including Justin Rose, Bernhard Langer and Paul Casey.

MEDIA CONTACTS:
Honma
Erin Morey, Honma Golf
(951) 440-4408
erinmorey@honmagolf.com

Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com