Industry News

Honma Golf selects Kevin Frisch PR to manage public relations

KFPR will develop and implement media and marketing strategies to promote Honma’s golf equipment

Gaylord, MI – Honma Golf, one of the most prestigious and iconic equipment brands in the golf industry, has selected Kevin Frisch PR (KFPR) to manage its golf public relations.

KFPR will develop and implement media and marketing strategies to promote Honma’s world-class golf equipment lines, artisan approach to club making, state-of-the-art club fitting experiences at Honma House in Carlsbad, luxury Honma Experience locations and Honma Mobile Experiences.

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The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop in 1959 and now holistically designs all of its products in Sakata, Japan. Operating as the only company that handles every step— from design to final production, including proprietary high-end shafts— in-house, Honma creates the highest-quality products on the market today. Honma recently opened its first-ever North American headquarters in Carlsbad, CA, focused on bringing its distinctive design and unmatched craftsmanship to the world’s largest golf market.

“Built on a legacy of uncompromising excellence and inspiring club making, Honma maintains the highest standards in design, production and custom club fitting. Knowing the KFPR team’s long-standing experience in the golf industry and expertise in PR and storytelling made them an ideal fit to share the Honma message in the U.S. market,” said Vice President, Marketing Brad Holder. “Globally, Honma is a leading brand revered and trusted by better players and aspirational golfers alike. With our recent club releases, designed by some of the best and most-accomplished minds in the game, we expect a growing segment of the North American market to become Honma converts.”

The Honma Carlsbad headquarters is also home to luxe, tech-centric Honma House, the company’s flagship fitting and retail experience. Visitors there will also find the Honma TOUR Department and a museum showcasing more than 60 years of Honma’s Japanese roots and the commitment of its “Takumi” (artisans) to a rich heritage of meticulous craftsmanship.

Honma utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs, shafts, balls and accessories. Over the past several months, Honma has hit the market with one of the industry’s most diverse club lines, offering performance and style options for a wide array of golfers. This includes the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR20 series.

Last year, Honma signed 2013 U.S. Open champion and Olympic gold medalist Justin Rose as a brand ambassador. Currently 12th in the Official World Golf Rankings, Rose plays Honma’s TR20 460 driver, TR20B irons and Honma TW Rose Proto Wedges.

“The opportunity for our team to represent Honma Golf is a tremendous honor,” Says Kevin Frisch, owner of KFPR. “When you think ‘best in class’ at every facet of club making, that’s what Honma has been for decades. With expansion into North America and the evolution of the product line under superstar equipment developers like Chris McGinley, Honma is on a path to becoming a household name in North America among pros, amateurs and any golfer who appreciates the finest in expertly-tuned and crafted equipment.”
To learn more, visit www.HonmaGolf.com and www.KevinFrischPR.com.

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About Honma Golf
HONMA is one of the most prestigious and iconic brands in the golf industry. The Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, HONMA offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR20 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. HONMA operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. HONMA's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit www.HonmaGolf.com.

About Kevin Frisch PR
Kevin Frisch PR (KFPR) has been an industry leader in golf public relations, marketing, and operations for more than 20 years with more than 65 years of combined team experience. The cutting-edge firm has exposed millions of consumers to brands through effective media strategies for golf courses, resort destinations, products and technology, state tourism bureaus, golf academies, and sports franchises. Additionally, KFPR advises clients on golf operations, marketing, business development and course rating strategies while providing professional golf, lifestyle and architectural photography and video production. Its growing base of clients, which continues to expand nationwide, includes BOYNE Golf, Forest Dunes, Omni La Costa Resort and Spa, Horseshoe Bay Resort, Harbor Shores Resort, French Lick Resort, Island Resort & Casino, Mistwood Golf Club, HONMA Golf, TGA Premier Sports, V1 Sports, and NextLinks, to name a few. KFPR maintains membership in the golf and travel industries leading organizations including the Golf Writers Association of America (GWAA), International Network of Golf (ING) and Society of American Travel Writers (SATW). Visit www.kevinfrischpr.com.

MEDIA CONTACTS:
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com