Industry News

‘Upgrade with Lamkin’ now live, program offers free grips to all golfers in USA and Canada

In celebration of its 95th anniversary, Lamkin invites everyone to experience our most technologically-advanced golf grips in the world and #FeelAllTheFeels in 2020

(SAN DIEGO, Ca.) Lamkin – leading manufacturer of premium golf grips – announces its “Upgrade with Lamkin” program is now live at lamkingrips.com/upgrade and supported by more than 700 retail locations in the U.S. and Canada. The experience to redeem a voucher for a free grip and installation is quick and easy, with just three steps:

1. Golfers answer five-questions about their game / preferences and Lamkin’s Grip Selector algorithm suggests three models for the user to consider

2. A voucher is then emailed to the customer, allowing for one FREE GRIP & FREE INSTALL, plus one additional free grip if installing eight or more grips

3. Golfers take the voucher to any participating retailer (listed on the voucher and online) to redeem it and #FeelAllTheFeels of Lamkin’s newest innovations

Among the popular retailers participating in the program are Club Champion, Dicks Sporting Goods, Golf Galaxy, PGA TOUR Superstores and Worldwide Golf locations (Edwin Watts, Las Vegas Superstore, Roger Dunn, The Golf Mart, Uinta Golf, Van’s) in the USA or Golf Town in Canada. Lamkin is supporting retail partners by providing point of sale material, technology solutions to enhance effectiveness and a strong TV and Digital marketing program airing on the Golf Channel starting February 17th, which features Justin Rose and Troy Mullins.

Lamkin is excited to provide golfers the opportunity to get their hands on a Lamkin grip that best fits their game,
Bob Lamkin, CEO of Lamkin

“We believe that too many golfers fail to recognize the importance a new grip can have on performance. Tour players regrip their clubs frequently in order to play their best week-in and week-out. Upgrading grips is one of the easiest and most cost-effective ways to improve your game and by providing a free sample we’re making it easier than ever to play better golf.”

The “Upgrade with Lamkin” program (also known as Regrip America to retailers) was announced in January alongside a new website that includes the company’s digital swinging grip selector. Golfers select their preferences among five variables (weather conditions, swing speed, preference for feel, tack and traction) and the Lamkin AI algorithm suggests three grips from the 2020 line up that players should explore.

Noteworthy among the models available through “Upgrade with Lamkin” are the new 2020 innovations including the ST line and Calibrate Technology grips. The ST (Smooth Tack) features Lamkin’s latest formulation of the company’s Genesis Material to create a smooth, comfortable surface far more durable than standard rubber while maintaining its characteristics in any temperature. Calibrate Technology, the preference of Lamkin ambassador Troy Mullins, creates the most prominent reminder spine of any grip ever produced by Lamkin to help optimize hand placement, club face awareness, control, and feel for better shot-making.

The growing list of Lamkin brand ambassadors includes PGA TOUR superstar Justin Rose and women’s long drive phenom Mullins, as well as renowned instructor Travis Fulton and many social media brand ambassadors who recognize the superior performance of Lamkin grips. They are among a large and growing number of professional and amateur players and influencers around the globe who rely on Lamkin grips to enhance their game. The brand has established its excellent reputation for unrivaled quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.

For more details on Lamkin’s range of innovative golf grips and to keep up with the latest news from the company, please visit the links below.

More information: Lamkingrips.com
Get social: @LamkinGrips

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ABOUT LAMKIN GRIPS
Family patriarch and entrepreneur Elver Lamkin founded the company in 1925 while working at a tannery in Chicago. The leather grips he manufactured quickly grew in popularity and became the preference of top players, including the legendary Arnold Palmer. Over the next nine decades, Lamkin adopted the use of rubber and high-performance synthetic materials to create innovative designs that established the company as the top provider of premium grips across the world.

Today, the family-owned business delivers the industry's widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.

MEDIA CONTACT:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency