Industry News names Greg Palmer new president

Industry veteran Joins world leader in golf customization

(LAFAYETTE, LA) – – the world leader in golf customization – has named industry veteran and Lafayette native, Greg Palmer as its new President.

With more than 15 years of experience in sales leadership and strategic business development, Palmer brings a wealth of expertise to In the new role, he will focus on directing company-wide growth initiatives. Palmer spent a decade ingrained in the golf industry at GolfNow, a division of Golf Channel, where he served as Vice President.

“I could not be more enthusiastic about the opportunity at,” says Greg Palmer. “We have a phenomenal team and platform and are poised for continued accelerating growth in the years ahead.”

Palmer adds, “Our teams are leveraging proprietary technologies to offer golfers customized products, printed on-demand, at the speed of Amazon. As consumer demand continues to increase for customized products, I absolutely love our position in the market.”

More recently Palmer sat at the helm of VaxCare Corporation as their Chief Sales Officer for the past two years where he worked to amplify the company’s sales performance delivering substantial increases in revenue growth.

“Having someone of Greg’s background and caliber join the leadership team is going to be a tremendous asset for the company,” says Tom Cox, CEO. “Greg brings a keen understanding of the industry, coupled with over a decade of experience helping to scale businesses through organic growth and acquisition.”

The recognized leader in golf product customization and recently named to NGF’s Top 100 Businesses in Golf, prides itself on providing customers the ability to easily, quickly and affordably personalize balls, bags, apparel, and various accessories. Most custom options are available with no upcharge, including a plethora of unique markings – text, monogram, logo, various images and alignment aids. Because everything is handled in-house, provides faster order turn-around times than any competitor and ensures excellent quality control, customer service, and price integrity.

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Based in Lafayette, Louisiana, was founded in 1995 and was the state’s first e-commerce business. Initially selling only used golf balls, it has transitioned over the years into one of golf’s leading internet retailers and strongly focuses on customized products. No longer carrying used golf balls, the company instead now offers a complete selection of new balls, caps, shoes, bags, clubs and more from golf's top manufacturers. Printing nearly 100,000 custom golf balls every week, allows customers to easily, quickly and affordably personalize golf gifts and gear. Custom options include everything from a name or funny message, to personal photo, company logo or a personalized ball-alignment aid, AlignXL™. Customers can also choose from official team logos of universities and colleges, three major sports leagues and five branches of the United States Armed Forces. With acclaimed customer service and reputation for exceptional quality, is the perfect one-stop shop for golfers of all skill levels.

Julie McKay