Industry News

Subtle Patriot debuts at 2020 PGA Merchandise Show

Covert, Patriot and Lady Liberty collections go on display at annual trade show in Orlando

HENDERSON, NV – For their first time in company history, Subtle Patriot exhibited at the 67th PGA Merchandise Show in Orlando, Fl.

"We are excited to be both supporting and attending our first PGA Merchandise Show. After a successful soft launch in 2019, we’re eager to showcase our premium collections to the greater golf industry,” says CEO Tom Gocke.


From Wednesday, Jan. 22 to Friday, Jan. 24, Subtle Patriot exhibits their three collections- Covert, Patriot and Lady Liberty- in booth 5958 on the main exhibit show floor at the Orange County Convention Center. Show patrons will be able to see and feel the practical innovations and quality craftsmanship that set Subtle Patriot apart. With a selection of golf bags, travel luggage, backpacks, gym bags, women’s totes and accessories displaying passionately patriotic prints or covertly embossed, understated exteriors, there’s a style that allows every patriot to comfortably carry his or her love of country into any environment.

The company focuses on upgrading each user’s experience, both on and off the course, by combining their looks with the company’s signature innovations: the uncrushable hat compartment, self-balancing carry strap, built-in CCW storage areas, and a self-sealing/quick-grab electronics pocket. The technology upgrades continue as the company offers the ability to co-brand or personalize each piece with their industry-leading 5 options for temporary or permanent decoration.

About Subtle Patriot
Based in Henderson, Nevada, Subtle Patriot offers men and women several collections of golf bags, shooting sports carry cases, backpacks, duffels, luggage and accessories, each featuring a patriotic design on the exterior and a custom-designed interior fabric highlighting our country’s history. Dedicated to giving-back, Subtle Patriot dedicates a portion of all product proceeds to support military veterans, with a focus on the “Boots to Suits” program at NS2 Serves. Subtle Patriot products are available at select retailers and online via

Media Contact
Allison Gallagher | 702-630-0252