Industry News

Tory Sport to exhibit at 2020 PGA Merchandise Show and showcase tennis and golf collections

Brand will display its performance activewear for fall and winter

NEW YORK — January 2020 — Tory Sport is pleased to announce it will return to the PGA Merchandise Show in Orlando, Florida from Wednesday, January 22 to Friday, January 24 to present the performance activewear brand’s Fall/Winter 2020 Tennis and Golf collections. Inspired by the grace and strength of athletes, Tory Sport encompasses clothing, bags, shoes and accessories that can be worn on and off the court and course.

Tory-Sport-golf-wear.jpg

Tory Sport will showcase the collection at booth 7053 on the showroom floor at the Orange County Convention Center. The assortment includes pieces from the brand’s Fall/Winter 2020 Green Grass collections. A modern play on iconic Seventies sportswear, the collection blends high-tech functional fabrics with effortless style. Each piece is ergonomically tailored, designed to be worn seamlessly between the court, the course and the clubhouse.

Fall/Winter 2020 marks a bold return to our design roots and our core brand identity. We have embraced our original core color palette—crisp white, Tory navy and red—this season as well as our brand iconography. Tennis skirts and tailored golf pants made with lightweight, quick-drying tech twill will be displayed as well as polo styles with built-in UPF 50+ sun protection. Sleek canvas visors, finished with moisture-wicking mesh, and retro-inspired golf sneakers round out the assortment.

Tory Sport is designed to reflect the beauty of the game and the empowering role that sports play for women. To help women fearlessly follow their dreams, the brand supports the Tory Burch Foundation, which advances women’s empowerment and entrepreneurship in the United States by providing access to capital, education programs and digital resources.
Tory Sport is available at torysport.com, Tory Sport stores as well as select department and specialty stores across the country.

About Tory Sport
Tory Sport, launched by Tory Burch in September 2015, is performance activewear that celebrates the elegance of sport. Inspired by the grace and strength of athletes, Tory Sport balances high-tech fabrics with classic design. Encompassing Coming & Going, Running, Studio, Tennis and Golf, the collection is crafted to reflect the beauty of the game and the empowering role that sports play in all aspects of a woman’s life.

About Tory Burch
Tory Burch is an American lifestyle brand that inspires people and empowers women around the world to live in full color with character, beauty and confidence. Launched in February 2004, the collection is classic in spirit with a modern sensibility, embodying the personal style of the company’s Executive Chairman and Chief Creative Officer, Tory Burch. From the beginning, the collection included multiple categories ranging from footwear and ready-to-wear to handbags and home. There are more than 300 Tory Burch boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia, and the collection is available at over 3,000 department and specialty stores worldwide and toryburch.com. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.

About the PGA Merchandise Show
The 67th PGA Merchandise Show, held Jan. 21-24, 2020, in Orlando, will welcome some 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public. Learn more at PGAShow.com.

Press contacts
Gillian Gorge
Public Relations Director
Tel.: 646.738.5597
Email: ggorge@toryburch.com