Industry News

Perfect Golf Event to introduce B2B program at PGA Merchandise Show; partnering with PGA Magazine to engage PGA professionals

Program will aim to help professionals create incremental revenue through new events at their courses

PONTE VEDRA BEACH, FL (January 16, 2020) – Perfect Golf Event, a Signature Group-affiliated company and the leader in providing support for golf event organizers, is introducing a Business to Business initiative focused on interacting with the PGA Professional. The program will roll out January 20-24 at the PGA Merchandise Show in Orlando, FL, in tandem with a new partnership with PGA Magazine. Perfect Golf Event will be located at Booth 2214, near Callaway Golf.

“Perfect Golf Event looks forward to working with PGA Professionals to help create incremental revenue and make it easier to do so with the creation of new events at their courses,” said Paul Courter, Chief Operating Officer of Perfect Golf Event. “Partnering with trusted resources such as PGA Magazine will facilitate these relationships and help present multiple opportunities for PGA Professionals. Our efforts support PGA Members’ goals to get more events, more players and generate more revenue beginning with an instant website, quick and easy player registration and unique, fun contests including exciting hole-in-one prizes and a wide variety of on-course contests designed to generate new revenue.”

PGA Magazine will showcase Perfect Golf Event in various digital and on-site publications during the PGA Merchandise Show and offer messaging and connection opportunities throughout 2020 in order to engage with PGA Professionals beyond the early season gathering.

“Perfect Golf Event’s very impressive growth has shown the considerable demand across the country for successful solutions to organizing charitable golf events,” said Rick Summers, CEO and Publisher of PGA Magazine. “PGA Professionals are seeking valued resources to expand their opportunities for golfers and to build incremental revenue models. The benefits of supporting fundraising golf events which assist hundreds of charitable organizations around the country via Perfect Golf Event are a win-win for the PGA Professional and to organizers seeking to streamline their events.”

Formed in late 2014, Perfect Golf Event has focused on organizations and corporations looking to plan non-profit, charitable and corporate golf events, a total which surpasses more than 300,000 – and growing rapidly – annually. That effort has resulted in the following success:

· A current database of 40,000 event organizers
· More than 2,200 events (customers) in 2019
· Expecting to exceed 3,000 events in 2020
· Hundreds of event customers exceeding their participation and charity goals by double digits

Perfect Golf Event offers a simple, variable solution to the growing need for an organizational tool to plan non-profit and corporate golf events. The all-consuming, organizational website, perfectgolfevent.com, provides economical, one-stop shopping to organizations searching for guidance in planning their event and raising more money for the cause.

PGA Professionals will find the inclusion of Perfect Golf Event helpful in planning the entire season, keeping in mind the statistic, as revealed by the National Golf Foundation’s 2019 Golf Industry Report: “62 percent of golfers played in social or competitive golf events, from company and charity outings to leagues or tournaments (in 2019).” Perfect Golf Event includes customized individual event websites branded for particular courses, the ability to attract and retain profitable events and outings with repeat business and numerous referrals, increased per-outing revenue and direct Perfect Golf Event staff customer service with outing organizers to create event marketing and a player registration platform. Formats and course setups also vary, depending upon the criteria of the organizers – i.e. full par-3 setup to allow for more participation and fun and day-ending, exciting shootouts.

Press release issued by Signature Group.

Media contact:
Ward Clayton
Signature Group
+1 (904) 910-7728
ward@thesignature-group.com

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About Perfect Golf Event
Perfect Golf Event (PGE) is organized to help golf courses and golf event organizers have a more successful golf event and raise more money through technology, innovative formats and exciting fundraising contests. PGE assists groups looking to organize, manage and market a fundraising golf event, beginning with a free service and scaling up. Organizations benefit in three main areas: attracting more players, selling more sponsorships and ultimately raising more money. For golf courses, the benefits expand to generating more event revenue through the PGE partnership program. For more information, go to perfectgolfevent.com.

About PGA Magazine
PGA Magazine, which celebrated its centennial in 2019, is the official monthly magazine for the nearly 29,000 PGA Professionals. The company also produces, operates and/or represents the MGA, CGA, CDGA, NCGA, PNGA, SCGA, TGA, GRAA, Vanguard Pro Shop, ToughLie 360, GGRW, PGA Magazine Conference Series, PGAmagazine.com, PGA Best Practices, PGA Show News site, Demo Day, the Pro-Pro Series and more. For more information, visit www.pgamagazine.com.

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