Industry News

PGA Value Guide set to attend 2020 PGA Merchandise Show

PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives

(RALEIGH, N.C.)PGA Value Guide – the national standard for golf club values – will exhibit at the 2020 PGA Merchandise Show (booth #2315) in Orlando, Florida, January 22-24, and is set to provide free PGA Value Guide phone charging pads to PGA Professionals who have an active account or are looking to create a new one.

High introductory price points and longer product lifecycles have resulted in unprecedented trade-in values for consumers. In fact, the PGA Value Guide has enabled the retail sales of more than $1 billion in golf equipment sales since the inaugural edition in 2004.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. In 2019, the guide launched its new Leaderboard Trade-in Program to provide PGA Professionals with the highest trade-in values for used and un-hit clubs.

Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

· 2% year-end bonus check for facilities that trade-in $5,000 or more of equipment in a calendar year

· $25 bonus for every $500 of trades

· Free shipping on all trades greater than $100

“Last year, thanks to the Leaderboard Trade-In Program, we saw a tremendous increase in facilities adopting the PGA Value Guide’s services, with over 7,000 PGA Professionals having participated since its inception,” says Ed Byman, CEO of Global Value Commerce, Inc. (“GVC”). “The program offers additional incentives to ensure our users are receiving maximum value for their trade-ins, so they can continue to stock and sell the latest equipment on the market.”

In 2019, GVC saw a 5% year-over-year increase of PGA facilities who utilized the PGA Value Guide throughout the year, and a 30% year-over-year increase of facilities who reached the $5,000 threshold as part of the Leaderboard Trade-In Program, earning the year-end bonus check.

“We love the PGA Value Guide. It’s a win-win for our membership, staff, and operation,” says Robert Anderson, PGA Director of Golf at Monterey Peninsula Country Club.

“We use the PGA Value Guide for our membership. It’s an easy process and gets money back for our members,” says Douglas Farrell, PGA Head Golf Professional at Olympia Fields Country Club.

“The PGA Value Guide is very easy to use. We look forward to receiving our bonus check as part of the Leaderboard Program,” says Michael Pius, PGA Executive Director at The First Tee of the Upstate.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews as well as assistance in locating online and offline retailers staffed by PGA members.

For more information on the PGA Value Guide:

Global Value Commerce

About Global Value Commerce
Headquartered in Raleigh, NC, GVC is a technology e-commerce solutions provider, secondary market ("re-commerce") expert and owner/operator of one of the world's largest e-commerce platforms for pre-owned golf equipment and new golf gear. Its golf vertical flagship site - - and companion sites,, and are the leading online destinations for golfers seeking new golf equipment, accessories and apparel, as well as previously played golf gear. Through innovative technologies and practices, GVC specializes in allowing its customers to Try. Buy. Trade. GVC is also the host of, a website that offers an incredible selection of products to support hunting, camping, hiking and other outdoor activities. is home to Utry®, the golf industry’s first exclusively online club trial program that allows golfers to test new equipment from all of golf’s leading manufacturers for a two week period. This includes drivers, fairway woods, hybrids, full iron sets, wedges and putters.

Beyond its popular retail channels, the company’s PGA Value Guide catalogs vast product information, sets industry standards on pre-owned pricing and is used by millions of golfers to calculate the value of their trade-ins. The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.

GVC employs 130 people, including PGA members as well as other golf, hunting, camping and hiking equipment experts who develop extensive product content and advise customers about how different types of equipment can increase their enjoyment in their outdoors activities. Distribution centers in North Carolina, Utah and in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information:, 866.843.0262

Nathan Rubinstein
Buffalo Agency