Industry News

Club Champion team in finals for ING Business Achievement Award

Network recognizes the innovation of the brand’s CEO and founder

Willowbrook, IL -- Two members of the Club Champion team are being recognized as finalists in the International Network of Golf (ING) Industry Honors Awards. Joe Lee, CEO, and Nick Sherburne, founder, are on the shortlist for potential winners at this year’s ceremony, to take place during the PGA Merchandise Show.

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Club Champion's Joe Lee (left) and Nick Sherburne

In just four years, the innovative custom club fitter has grown from a regional seven-studio fitting business to a trusted club fitting expert with 70 locations nationwide (and more set to open in 2020). The Tour-level experience offered at Club Champion includes over 35,000 hittable head and shaft combinations, the industry's most highly trained fitters and builders, and cutting edge technology throughout both the fitting and building processes. That immersive experience has been crafted and refined through the partnership of Sherburne and Lee.

“This company is the culmination of my passion for club fitting and Joe’s business acumen,” says founder Sherburne. “He and I have been able to create an environment that employs golf enthusiasts and serves them as well. We started small but proved through golfer demand that we’re the real deal and get real results.”

Club Champion’s business model revolves around the idea that everyday golfers should have access to the same breadth of equipment options as Tour pros. Within that model, Club Champion is able to make the best brands and latest technology accessible to anyone with a desire to play better golf.

“Our ideal customer is any golfer who wants to improve,” says Lee, CEO. “We went from a Chicagoland staple to a flourishing brand because we saw the huge difference fitted equipment can make in a golfer’s game and we’re making that improvement available to everyone through our expansion to markets across the U.S."

Created in 1994, the ING Industry Honors program annually recognizes outstanding achievement in various areas of the golf industry. Nominations in a dozen categories are accepted throughout the year from anyone in the golf business; winners are then determined via a vote of ING members. The ING Industry Honors winners will be announced on January 23, 2020 during the PGA Merchandise Show.

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About Club Champion
Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. There are currently more than 70 Club Champion fitting studios in major markets across the country, with plans to expand further in 2020. The studios carry all the top golf club, shaft and grip manufacturers in the industry, which are used to build test clubs in real-time. Studios are equipped with advanced analysis technology, along with highly trained certified fitters and builders who must complete an extensive training program. Services include club fitting and building, repair services, personalization, and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit

Media contacts
Cassandra Bausch | 815.272.5966

Leonard Finkel | 760.822.3465