Industry News

Srixon/Cleveland Golf/XXIO introduces 2 golf shoe models by ASICS

GEL-COURSE Duo BOA and GEL-COURSE Glide models usher ASICS into U.S. golf market

HUNTINGTON BEACH, Calif. — December 9, 2019 — Srixon®/Cleveland® Golf/XXIO®, a worldwide leader in golf equipment design and manufacturing, is proud to debut two brand new golf footwear models in partnership with ASICS North America – the GEL-COURSE GlideTM and GEL-COURSE DuoTM BOA. These two models are available at authorized golf shops and golf specialty retailers across North America, as well as online at Srixon.com/ASICS beginning today.

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ASICS GEL COURSE Glide

“I’m excited to introduce ASICS golf footwear into the
U.S. golf market with the GEL-COURSE GlideTM and GEL COURSE DuoTM BOA models,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. They have a rich heritage of innovation and product quality, and align with our values as a company. These two models will appeal to golfers that enjoy an active and healthy

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ASICS GEL COURSE Duo BOA

outdoor lifestyle and love the performance and comfort that ASICS is famous for.”

ASICS golf shoes are built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility, while providing outstanding traction and stability.

The GEL-COURSE Duo BOA model features the BOA Lacing system for fast, precise fitting through a quick adjusting dial to tighten or loosen the lacing system. They are waterproof, and feature a traction sole pattern with seven spikes. The GEL-COURSE Glide shoe offers the alternative spikeless version with standard laces for versatile use both on and off the course.

Both shoes feature the same key technologies below:

· Lightweight Frame Work and Flexibility: Air mesh provides flexibility during the swing and while walking the golf course. FlyteFoam® technology by ASICS provides lightweight shock absorption and plenty of durability for golf.
· Supportive Fit: An air mesh at vamp and the integrated quarter panel provide a supportive fit, while internal molded heel counter secures optimal foot support. Additional ankle padding helps create a custom fit that adapts to every move.
· Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability and traction while walking the course. Rearfoot GEL® brand technology by ASICS cushioning reduces impact and increases shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing.

The GEL-COURSE Duo Boa model MSRP for $179.99 and are offered in Men’s Sizes 6-12, and 13. The three different color combinations are Black/Gunmetal, White/Peacoat, and Peacoat/Pure Silver.

The GEL-COURSE Glide shoes MSRP for $129.99 and are offered in Men’s (6-12, 13) and Women’s (6-10) sizes. The Men’s GEL-COURSE Glide shoes come in four different color combinations: Black/Silver, White/Polar Shade, Polar Shade/Black, and ASICS Blue/White. The Women’s Gel Course Glide shoes come in two different color options: Metropolis/White and Orchid/White.

CLICK HERE for photos, ASICS catalog information and to learn more about the latest offerings from the Srixon and ASICS partnership.

ABOUT SRIXON/CLEVELAND GOLF/XXIO
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the Sumitomo Rubber Industries, Ltd. family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Ernie Els, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls that offer maximum performance to golfers of all levels of ability. XXIO®, with their long-standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf."

ABOUT ASICS AMERICA CORPORATION
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.” Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

For more information, please contact Noelle Zavaleta (714.889.5853).