Deal begins with 2020 PGA Merchandise Show on Jan. 21-24 in Orlando, Fla.
NORWALK, Conn. (December 2, 2019) – PGA Golf Exhibitions announced today a new multi-year participation agreement for Titleist and FootJoy beginning with the 67th PGA Merchandise Show, Jan. 21-24, 2020, in Orlando, Fla.
The PGA Merchandise Show annually welcomes more than 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to explore industry trends, test new equipment and technology, source widespread golf lifestyle merchandise, learn fresh business and retail strategies, network among peers and help move forward the business of the sport.
Titleist will participate in the PGA Show Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center, highlighting its latest technology and offering hands-on testing of its full 2020 equipment lineup to PGA Professionals and golf retailers. During PGA Show days, Jan. 22-24, Titleist and FootJoy will showcase their complete product lines in two separate anchor exhibits and host a series of educational workshops within the Orange County Convention Center.
“We are pleased to once again welcome Titleist and FootJoy to the PGA Merchandise Show and greatly value their ongoing support of the Show and its attending industry professionals,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Their participation throughout PGA Show Week provides an exciting experience across their full array of products and we look forward to helping them showcase the Acushnet family of brands for many more years to come.”
“On behalf of our nearly 29,000 PGA Professionals, we greatly appreciate the Titleist and FootJoy brands for their year-round support and promotion of PGA Professionals," said John Easterbrook, PGA, Chief Membership Officer of the PGA of America. “Their annual activations at the PGA Merchandise Show help to educate and empower PGA Professionals to grow and improve their business during the most important golf industry week of the year."
"The PGA Merchandise Show presents a unique opportunity for our Titleist and FootJoy teams to connect with a high concentration of partners, showcase our products, and provide connective educational opportunities for thousands of PGA Professionals," said Peter Broome, Senior Vice President, Industry and Trade Relations. "The timing of this gathering sets the tone for the year and we look forward to participating for many shows to come."
About Acushnet Holdings/Titleist & FootJoy
We are the global leader in the design, development, manufacture and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, golf’s leading performance equipment brand, and FootJoy, golf’s leading performance wearables brand. Additional information can be found at www.acushnetholdingscorp.com.
About the PGA Merchandise Show
The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.
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