Industry News

PGA Golf Club's Holly Taylor wins merchandising award

Head professional named Merchandiser of the Year in resort category for South Florida section

PORT ST. LUCIE, Fla. (Oct. 30, 2019) – PGA Golf Club – the PGA of America’s award-winning 54-hole facility – announces its head golf professional, Holly Taylor, has been named the 2019 South Florida PGA section’s “Merchandiser of the Year” in the resort category.

The coveted annual award recognizes PGA professionals within the section demonstrating superior skills as a merchandiser in the promotion of golf as well as excellence in golf shop operations.

Taylor, who has been at PGA Golf Club for 11 years, will be honored at the South Florida PGA Annual Awards and Hall of Fame Dinner on Nov. 12 at the Country Club at Mirasol in Palm Beach Gardens.

“I am thrilled to receive this prestigious honor,” says Taylor, a two-time Merchandiser of the Year award recipient from the Southeast Chapter of the section. “At PGA Golf Club, we aim to provide our guests with a memorable experience from the moment they arrive. Through the hard work and dedication from our entire team, our golf shop has earned the Platinum Award from the Association of Golf Merchandisers (AGM) for four years running. We’re proud to add this recognition to our list of industry accolades.”

The AGM’s Platinum Award spotlights clubs and facilities nationwide with the most creative and innovative retail accomplishments, and successful initiatives that enhance customer relationships and experiences. Owned and operated by the PGA of America, PGA Golf Club’s golf shop is stocked with apparel for men, women and juniors from major manufacturers. The golf shop also supplies accessories, gift items and resort wear emblazoned with the PGA Golf Club logo, with innovative display enhancers and lighting to ensure merchandise is visually appealing.

“We are absolutely delighted for Holly; she is truly deserving of the section’s Merchandiser of Year award,” adds Jeremy Wiernasz, General Manager / Director of Golf at PGA Golf Club. “She now joins an impressive list of esteemed golf professionals who have mastered the art of creating appealing golf shop presentations and memorable shopping experiences for everyone.”

Known as the “Ultimate Golf Destination,” PGA Golf Club is home to 54 holes of championship golf. The entertaining layouts were designed by renowned architects Tom Fazio and Pete Dye.


GETTING THERE: PGA Golf Club is less than a two-hour drive from Orlando and Miami – and under three hours from Tampa, Fort Myers and other Florida population centers. PGA Golf Club is conveniently located 50 minutes north of Palm Beach International Airport (PBI), off Interstate 95 in Port St. Lucie. PBI offers nearly 100 nonstop flights to more than 25 cities in the U.S. and Canada.

Robert Rodriguez
Buffalo.Agency Buffalo.Agency