Industry News

Golftec opens store in California

April 22, 2019

GOLFTEC Opens World-Class Instruction and Club Fitting Center outside San Francisco

(PLEASANTON, Calif.) – GOLFTEC – the world leader in golf lessons and premium club fittings – announces the opening of a state-of-the-art instruction and club fitting center in Pleasanton, California at 4247 Rosewood Dr. #16.

The new facility is 2,100 square feet and has 4 teaching/practice bays along with a putting/warm-up bay staffed by a veteran team of highly-trained coaches. These individuals leverage GOLFTEC’s world-renowned teaching technology – including advanced motion measurement, video analysis and premium launch monitors – to help any student find the lesson plan best suited for their unique needs. GOLFTEC students drop an average of seven strokes from their scores.


The new training center will host a grand opening event on Saturday, May 4 from 11 a.m. to 3 p.m. Media members are encouraged to attend. Please visit the event page to learn more and RSVP.

GOLFTEC Pleasanton also features the company’s enhanced TECFIT® custom club fitting program. The TOUR-like fitting experience combines swing characteristics with ball flight data to help identify optimal golf equipment for each student. An array of clubhead/shaft options are available to perfectly match players of any skill level with the clubs that best meet their needs. Nearly 75% of all golfers who went through a club fitting in 2018 gained an average of 25 yards over their previous equipment.

“The Bay area is rich with golf history and esteemed courses,” says Joe Assell, co-founder and chief executive officer of GOLFTEC. “With three other GOLFTEC locations in the region, we look forward to continuing to help both new and experienced golfers throughout the Bay area improve and enjoy the game more.”

GOLFTEC Pleasanton Center Manager Andrew Loughrin will oversee operations at the new facility. In 10 years, Andrew has taught over 15,000 lessons with GOLFTEC and was honored by the company for Outstanding Achievements in Instruction in 2015, 2016 and 2017.

“Our staff is comprised of the best teachers and club fitting experts in California and we look forward to meeting potential students and showing them what we can do,” says Loughrin. “Northern Calfornia golf is serious, so it will be crucial to make every level of golfer as confident as they can be when heading out to the course.”

GOLFTEC continues to establish itself as the world leader in golf improvement with more data on the golf swing than anyone else in the world, thanks to its award-winning SwingTRU Motion Study. The global GOLFTEC coaching team is comprised of experienced instructors that have graduated from GOLFTEC University – a multi-week certification program based around a curriculum of mastering advanced training of golf swing mechanics and GOLFTEC’s proprietary technology used in all Training Centers. The majority of GOLFTEC Certified Personal Coaches are PGA Professionals who have taught thousands of lessons.

To learn more about GOLFTEC, please visit or call 877-446-5383.

Since 1995, GOLFTEC has become the world’s largest provider of golf lessons and premium club fittings, operating more than 200 corporately-owned and franchised Training Centers in all major U.S. cities, Canada, Japan, Hong Kong, China and Singapore. A top employer of PGA Professionals, the company’s 700-plus coaches have taught more than nine million lessons with students dropping an average of seven strokes from their scorecards. Its highly-trained coaches leverage leading-edge technology for a completely fact-based approach to instruction, practice and club fitting. GOLFTEC’s leadership position in golf improvement is augmented by its SwingTRU Motion Study™ – the largest study ever conducted on golf swing mechanics.

Dan Wooters