Industry News

Aquatrols launches app for grounds staff

Aquatrols Launches ‘Approach’ App, Early Order Rewards Program

October 1, 2018

(Paulsboro, NJ)Aquatrols – the world’s largest manufacturer of cutting-edge soil surfactants and related technologies – has launched its “Aquatrols Approach” app and 2018-19 Early Order Rewards Program (EOP).

Approach enables golf course superintendents and their staffs to easily register for the EOP. They earn Approach Points by purchasing qualified Aquatrols products from authorized distributors. Points are redeemed from June 1 to July 31, 2019 or banked to use for attending agronomic educational summits, contributions to nonprofits, gift cards, account credits and other rewards.

Available at and in the Google Play and Apple App stores, Approach allows turf professionals to efficiently and regularly monitor and manage their EOP status. As a first-year incentive, Aquatrols gifts registrants 2,500 bonus points upon account validation.

“We developed Approach upon realizing a need for a seamless and accessible way for superintendents to manage their EOP,” says Matt Foster, President and CEO of Aquatrols. “It’s part of our consultative nature to help them plan ahead and make thoughtful decisions in growing their businesses.”

Approach also provides pertinent information, including product availability, application objectives, and other best practices. Future releases of the app will feature video content, podcast libraries and a news section.

Rooted in water and nutrition conservation, popular Aquatrols products include Revolution, Dispatch, Aqueduct, Zipline and a suite of complementary surfactants essential to golf course superintendents, sports turf managers, landscapers, farmers and other growers. Each solution helps optimize soil-water-plant interactions in various agronomic conditions.

Superintendents at courses hosting major championships, the Ryder Cup and other international competitions rely on Aquatrols products. Dominant in golf and buoyed by best management practices from tee to green, Aquatrols helps courses realize healthy turf, pristine playing conditions, increased golfer satisfaction and revenue generation.

In addition to golf, turf managers for Olympics venues as well as Major League Baseball, National Football League, Major League Soccer and NCAA Division I college fields trust Aquatrols.

About Aquatrols
More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. Its advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass and horticultural industries. Aquatrols continues to surge with momentum since it was acquired by Rural American Fund in 2015. It installed a new leadership team, streamlined operations, instituted an aggressive research and development plan, and expanded product distribution. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents and more than 40 countries.

More information:, 800.257.7797

Nathan Rubinstein