Parent company NBCUniversal signs a 5-year deal with PointsBet, according to Sportico, which estimates the package at $500 million
Signed: By NBCUniversal, a five-year deal with PointsBet to be the official betting partner for all of NBC’s sports assets, including Golf Channel, according to a report Thursday by Sportico’s EbenNovy-Williams, who cited two unnamed sources familiar with the agreement. NBC, which is owned by Comcast, will receive an undisclosed fee for each customer referred to Points Bet and own a 4.9-percent stake in the betting operator. The value of the deal was estimated at $500 million. Officials from both companies would not confirm the report. Earlier this month, PointsBet became an official sports betting operator of the PGA Tour. Under Jay Monahan, who is in his fourth year as the PGA Tour’ s commissioner, the Tour has reversed its longstanding opposition to gambling associations. The Tour intends to capitalize on its massive amounts of data via ShotLink statistics captured at each tournament, a potential gold mine with bettors. Other networks have struck deals with sports bettors. CBS Sports has a marketing deal with British oddsmaker William Hill, and Fox has a pact with Stars Group. Golf Channel recently informed its Orlando, Fla.-based staff of job losses associated with the company's upcoming move to Stamford, Conn., where NBC Sports is headquartered.
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