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Woods-Mickelson proves to be big hit with one group

Spectators won’t be allowed at 'The Match: Champions for Charity,' but Adweek reports advertisers line up to back rare spectacle in coronavirus-interrupted year: live sports on TV

Sold out: Ad space for the Tiger Woods-Phil Mickelson exhibition match to be broadcast by Turner Sports, according to a report by Adweek’s Kelsey Sutton. Americans have been starved for live sports action since the coronavirus pandemic effectively shut down all major professional leagues, including the PGA Tour, in early March. What has been billed as “The Match: Champions for Charity, ” will pit Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady, to benefit coronavirus relief. It will be played at 3 p.m. EDT May 24 at Medalist Golf Club in Hobe Sound, Fla., with no spectators allowed. Commercial costs were not disclosed by Adweek, but viewers should get ready for a heavy presence from title sponsor Capital One and presenting sponsors Audi of America, Michelob Ultra and Progressive. Woods and Mickelson, longtime rivals and two of the PGA Tour’s brightest stars for the past quarter century, played an exhibition in November 2018 in Las Vegas that was widely panned for having fallen far short of the hype. This time, the golf stars – Woods, with his 82 PGA Tour victories, including 15 major championships, and Mickelson, with his 44 titles, of which five are majors – will turn to two of the winningest athletes in another sport to attract viewers. Manning, a frequent playing partner with Woods in pro-ams, won Super Bowls with the Indianapolis Colts and Denver Broncos. Brady, who recently signed with the Tampa Bay Bucs, led the New England Patriots to six Vince Lombardi trophies. WarnerMedia cable networks TNT, TBS, truTV and HLN will broadcast the match.

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