In this series, Morning Read looks back at some of the greatest players in history, and their sweet rides. This week, we remember Lee Trevino’s heyday as a PGA Tour pro – and as an automobile pitchman. (Part 1: Arnold Palmer and his Cadillac El Dorado)
Lee Trevino – 1969, 1970, 1973 Dodge Charger
While some golfers choose to endorse luxury vehicles, Lee Trevino had an interest in raw power when he backed the Dodge Charger from 1969 to 1973. The Charger was introduced exclusively as a muscle car in 1966 with V8 power. By 1968, buyers could choose a wider range of engines, including a humble 6-cylinder that made it a reasonable family-car option. By the early 1970s, increased safety and emissions standards would weaken the Charger’s original punch, but accessory options and performance packages made it a force on the drag strip and in the intermediate-size market.
Trevino endorsed the sporty Charger R/T with a 440-cubic-inch V8, automatic transmission, oversize brakes and optional air conditioning. You might say this power, comfort and convenience greatly helped Trevino with his drives – on and off the course.
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