In this week's episode, Ben Sharpe, president of Toptracer Global, joins the show. Sharpe leads the expansion strategy for Toptracer Range to create high-tech, engaging player experiences at driving ranges worldwide. Before joining the Topgolf Entertainment Group family of brands, Sharpe spent nine years at TaylorMade-Adidas Golf, starting as vice president of the EMEA/Pacific region. During that time, he says he increased the business from $100 million to $250 million in six years, making the region the top performer in the group.
In 2012, he became global president of Adidas Golf, delivering a record year in terms of sales and profit. He became CEO in 2014 and started the turnaround strategy, bringing in a new executive team before returning home to the U.K. in 2015.
Hit the play button above to listen, and look for more new episodes of "Golf Talk Live" coming to the Morning Read Podcast Network.