Driver$

The golf industry is having a great year, but can it carry the momentum into the future?

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Driver$ is a new Morning Read podcast covering all facets of the golf industry. Hosted by Jon Last, the founder and president of Sports and Leisure Research Group, each episode will include a mix of insights-driven commentary on issues that affect the golf business.

In this debut episode, Last unpacks the latest "Back to Normal Barometer," which reveals the impetus behind golf’s surge in participation and the critical variables that ultimately will determine the game's long-term sustainability.

Hit the play button above to listen, and look for more new episodes of Driver$ coming soon to the Morning Read Podcast Network.

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