Industry News

Big Max hails market lead in Europe

PRESS RELEASE 03 September 2019


Golf bag and push trolley specialist BIG MAX reports that it’s impressive lead in both golf bag and push trolley market share grew significantly in the first half of 2019. Data collected from Golf Datatech shows that in the DACH (German speaking) market, that is a traditional marker for results across continental Europe, BIG MAX maintained its near 20 year status as Europe’s #1 push cart brand with 42.7% of the market. In the overall golf bag category, BIG MAX grew from 18.7% in the first half of 2018 to an impressive quarter of the entire market (24.75%) one year on.

BIG MAX's Blade IP model, which folds flat

BIG MAX's Blade IP model, which folds flat

As BIG MAX celebrates its 25th anniversary, news of its continued growth in the European market validates the company philosophy that was developed back in the mid 1990’s, as Thomas Reiter owner of BIG MAX explains, “When we designed Europe’s first 3 wheel push trolley and brought our first golf bags to market we followed the same ideals that we still do today. We want to produce the best possible product that is simple, effective and makes golfer’s lives easier on course. We’ve held the #1 spot for push carts for many years and I love seeing how golfers react to the latest innovations we bring to market. To now take a quarter of the overall golf bag market in our 25th year is very special as the whole team has worked so hard to gain the same recognition for the quality and innovation in our bags as we do for our trolleys.”

BIG MAX's bags

BIG MAX's bags

BIG MAX is close to unveiling its new line of products for 2020 which will showcase a number of brand new innovations. With more incredible products and a team that continues to strive for better, it will be no surprise if these figures continue to grow and are replicated across BIG MAX’s global network in 2020.



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BIG MAX has been Europe’s #1 push cart brand for 20 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in German speaking nations, a traditional marker for # 1 in in continental Europe.